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Equipment Trends for April 2026
The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery. Andy Campbell breaks down what it means for equipment dealers right now.
New episodes dropping regularly
Join Andy Campbell, Tractor Zoom’s Director of Insights, as he breaks down current and future issues facing ag and heavy equipment dealers.
Equipment Trends for April 2026
The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery. Andy Campbell breaks down what it means for equipment dealers right now.
Market Insights for April 2026
Macroeconomic insights for dealers for April 2026. The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery.
Embracing AI and Data in Parts Management | Wayne Brozek
Wayne Brozek shares practical strategies for improving dealership absorption, strengthening aftermarket processes, and using data to drive profitability.
Unlocking the Value of Warranty in Equipment Sales | Jacob Bryce
Jacob Bryce breaks down how warranties impact equipment prices, risk, and dealer inventory strategy.
Transforming Equipment Dealerships That Last | George Keen
George Keen covers change management, leadership commitment, tariff impacts, and AI's role in dealership sales and training.
Aged Inventory Challenges & Data Utilization | George Keen
George Keen covers data strategies, customer purchase cycles, and managing aged inventory at equipment dealerships.
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Hear from Andy Campbell, the Director of insights at Tractor Zoom
Andy works closely with equipment dealers to track trends in sales, supply, and pricing, helping them make smarter business decisions.
As host of the Beyond the Hood podcast, he draws on his background as a consultant, college coach, and business management professor to spark deeper, more engaging conversations. Now Director of Insights at Tractor Zoom, Andy brings listeners the latest data on equipment pricing and supply, keeping the dealership community informed and entertained.
Blogs
Tractor Zoom Innovation Council: How Dealers Shape What Comes Next
Equipment Market Update: March 2026 Trends Across Categories
Margin Targets for Quote: Real-Time Profit Visibility Inside Anvil Pro
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