Podcast
Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist

Unlocking the Value of Warranty in Equipment Sales | Jake Bryce
In this episode, Andy speaks with Brad Crist from Shoppa's Farm Equipment, an eight-location John Deere dealership in South and East Texas. They discuss the unique challenges and opportunities in the agricultural sector and equipment sales industry, particularly in Texas and the Southern states.
Brad discusses the impact of weather, commodity prices, and interest rates on the farming community, as well as the importance of building relationships between dealers and farmers. Their conversation also touches on the future outlook for the industry, financing options, interest rates, exports, and valuable lessons learned from a challenging year for the ag and farm equipment market.
Key Takeaways
- 2024 has been one of the most challenging years for agriculture, but the used equipment market is showing signs of recovery.
- Diversification in equipment sales helps mitigate market fluctuations.
- Interest rates significantly impact both large and small ag sales, and controlling input costs is a priority for farmers.
- The importance of timely equipment availability cannot be overstated.
- Stimulus packages could provide much-needed support for farmers.
- Having a strong dealer network is essential for navigating challenges.
This episode's guest
Brad Crist is the Used Equipment Manager at Shoppa’s Farm Equipment, an eight-location John Deere dealership with stores in South and East Texas. He has worked for the dealership for 19 years, previously in the role of Ag Sales Manager, helping the company grow and expand its territory. In his free time, Brad enjoys participating in CrossFit and other athletics activities, especially alongside his wife and their six children.
Chapters
- Introduction to the Conversation 01:00
- Challenges in the Agricultural Sector 05:52
- Positive Trends and Future Outlook 23:46
- Financing and Interest Rates Impact 29:29
- Lessons Learned from 2024 37:29
- Conclusion and Final Thoughts 43:40
More Podcasts from Beyond the Hood

Embracing AI and Data in Parts Management | Wayne Brozek

Unlocking the Value of Warranty in Equipment Sales | Jacob Bryce

Transforming Equipment Dealerships That Last | George Keen

Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
