AGCO Dealers

Empowering AGCO Dealers to Sell Faster and Increase Margins With Data-Driven Decisions

Tractor Zoom’s solutions equip AGCO dealers with the real-time data and streamlined workflows they need to price confidently, increase inventory visibility, and move equipment faster, all while strengthening customer trust.

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Trusted By AGCO Dealers Across North America

AGCO dealers face aggressive market share goals and a customer base that's changing fast. Buyers are showing up more informed and making purchasing decisions quicker than ever. When a dealership runs on disconnected systems, that speed works against you: Deals lose momentum, handoffs get clunky, and it's harder to keep every opportunity moving toward the close.

  • Tractor Zoom's Anvil Pro is a third-party sales workflow solution built to fix exactly that. It combines trade appraisals, quoting, customer management, and the settlement process into a single system, giving your team one place to move a deal from the first conversation all the way to signed paperwork. Less time wrestling with tools, more time selling.
  • AGCO has recognized this shift in the market, and they've seen the results dealers like AgRev and True Ag & Turf are achieving with Anvil Pro. That's why they've partnered with Tractor Zoom to cover up to 50% of your investment through the AGCO Co-op Program.

Learn more about how you can apply AGCO's Co-op reimbursement funds towards your subscription of Tractor Zoom's solutions.

PROOF POINTS

AGCO dealers’ partner for data-driven growth

At Tractor Zoom, we’re focused on dealer-first solutions optimized for AGCO systems.

Whether it’s enhancing your inventory management, streamlining sales operations, uncovering real-time equipment pricing and supply trends, or referring qualified buyers directly to your website, Tractor Zoom equips AGCO dealers with the tools to outperform competitors and gain market share.

SYSTEM AND PROGRAM INTEGRATIONS

End-to-end workflows require connected systems

Dealership performance improves when systems work together instead of operating in silos. Anvil Pro connects your existing technology stack into a unified workflow, giving teams shared visibility, reducing redundant inputs, and helping every department operate from the same reliable data.

We’re continuously expanding upon our integrations to support even more platforms, ensuring that your customer and business data remains current, centralized, and easy to access.

Search and Apply AGCO Programs Inside Anvil Pro Quote

Managing manufacturer programs often requires navigating changing incentives and manual processes. AGCO dealers can search, filter, and apply program data directly within Anvil Pro Quote, helping sales teams quote faster while staying aligned with current manufacturer programs.

HBS, DIS, IntelliDealer, RIMSS, Aspen, Primus

Synchronize inventory and customer data across systems to reduce manual entry and maintain operational consistency across locations.

Docusign

Streamline paperwork and approvals with digital signatures that help move equipment from quote to delivery more efficiently.

Avalara

Automate tax calculations within workflows to minimize errors and simplify compliance.

What our AGCO partners are saying

Read customer success stories

"Tractor Zoom Pro has definitely been a positive tool for us…It’s given us good data points and good things to draw from as far as where things are in the market. It also has a great team behind it to help get us to where we need to be, showing us all the applications available and how to use it."

Eva Sinclair

Redlund Equipment

“We benefit from a quicker ‘go-to-market’ with used equipment because we can advertise them as they arrive.”

Used Equipment Manager

AgRevolution

On-Lot Inventory Accounted For

100%

"Tractor Zoom has been a very good partner for Ziegler even before we started this project, and it only cemented it during this project. The people there are top-notch and customer-focused. I would highly recommend any partnership you would consider with this team."

Monty Wiertzema

Ziegler Ag

Improved Appraisal Efficiency

60%

Potential Increase in Top-Line Revenue

~$30M

Your Tractor Zoom Subscription May Qualify for AGCO Co-Op Reimbursement

If you're an AGCO dealer, you should already be aware of their co-op program. You get an annual allocation of funds to spend on marketing activities that help drive equipment sales. What most dealers don't realize is that your Tractor Zoom Pro or Anvil Pro subscription may be eligible for reimbursement using your co-op funds.

Let’s Get Connected

Learn about how Tractor Zoom can help your AGCO dealership price more accurately and sell more equipment faster.