CNH Dealers

Helping CNH Dealers Move Equipment Faster and Protect Margins With Better Data

Tractor Zoom helps CNH dealers combine market intelligence with connected workflows so teams can price equipment accurately, improve visibility across inventory, and make faster, more confident sales decisions. All while delivering a stronger customer experience.

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Trusted By CNH Dealers Across North America

CNH dealers operate in fast-moving regional markets where trade values shift quickly and pricing discipline is crucial to profitability. Whether you're running a Case IH store, a New Holland Ag location, or both, balancing manufacturer expectations, used inventory risk, and customer demand takes clear insight into market activity and internal performance alike.

  • Tractor Zoom's solutions bring data and workflow together, replacing fragmented processes with one connected approach to trades, quoting, and sales operations. It starts by moving the trade assessment to the front of the dea, sparking real conversations on the farm that weed out tire kickers and surface true buyers before your team sinks hours into a deal that was never going to close.
  • Once you have commitment, that same suite carries the deal from quote to invoice without jumping between systems. No more bouncing between Teams, the DMS, PDF program references, spreadsheets, and sticky notes to keep a deal straight. Everything lives in one place.
  • The result is visibility, not just into your sales pipeline but into your whole operation. Whether you're standardizing across Case IH and New Holland Ag locations or sharpening day-to-day decisions at the store level, Tractor Zoom helps your team operate with greater consistency and confidence as you grow.
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PROOF POINTS

CNH dealers’ partner for data-driven growth

At Tractor Zoom, we’re focused on dealer-first solutions optimized for CNH systems.

Whether it’s enhancing your inventory management, streamlining sales operations, uncovering real-time equipment pricing and supply trends, or referring qualified buyers directly to your website, Tractor Zoom equips CNH dealers with the tools to outperform competitors and gain market share.

SYSTEM AND PROGRAM INTEGRATIONS

End-to-end workflows require connected systems

Disconnected systems create friction across sales, operations, and finance. Anvil Pro integrates with the tools your dealership already relies on, creating a centralized workspace that improves visibility, strengthens accountability, and eliminates repetitive manual processes.

We’re continuously expanding upon our integrations to support even more platforms, ensuring that your customer and business data remains current, centralized, and easy to access.

Search and Apply CNH Programs Inside Anvil Pro Quote

Managing manufacturer programs often requires navigating changing incentives and manual processes. AGCO dealers can search, filter, and apply program data directly within Anvil Pro Quote, helping sales teams quote faster while staying aligned with current manufacturer programs.

HBS, DIS, IntelliDealer, RIMSS, Aspen, Primus

Maintain consistent inventory and customer data across platforms so teams spend less time re-entering information and more time moving deals forward.

Docusign

Digitize signatures and approvals to shorten deal timelines and simplify delivery coordination.

Avalara

Ensure accurate tax calculations automatically during quoting and invoicing while reducing administrative burden.

What our CNH partners are saying

Read customer success stories

"Even a first-time user can find what they want on Tractor Zoom Pro, with the way the filters are set up...I can get to the inventory tool, the projected auction value, and the comparables, all with a few clicks of the button."

Kevin Vandervort

Hoober Inc.

Centralized Appraisal Visibility

85%

Minutes Saved Per Appraisal

30+

"Anvil Pro has made my life as a salesman a heck of a lot easier. Having everything in one spot — from a quote to a trade in, from trade in to a quote to a purchase order, printing off a purchase order. I don't have to handwrite retail order forms anymore. The start to finish of a sale is so much faster and so much easier using Anvil Pro that I don't want to go back to the old way we did it."

Clint Berentschot

Town & Country Implement

Faster Quote-Building

50%

Hours Saved Per Week Per Rep

2+

“I would have never dreamed we would be where we're at today with this product. We're further ahead than I ever thought we would be... For dealers trying to get a handle on multi locations and get everything in one place, Anvil Pro will do that for them if they manage the process.”

Pat McCrabb

J.J. Nichting Company

Let’s Get Connected

Discover how Tractor Zoom helps CNH dealerships improve pricing confidence, streamline workflows, and move equipment with greater consistency.