How is Anvil Pro priced?

Anvil Pro pricing is based on the number of Salesforce licenses your team needs and the integrations required to fit your stack. Add-on features are available at an incremental rate, professional services are priced by hours and scope, and onboarding, training, and ongoing support are included.

How is Tractor Zoom Pro priced?

Tractor Zoom Pro uses per-license pricing across all your locations, so you only pay for the users who need access. The core package includes comps, inventory management, and market data, with appraisals and tracking features available as add-ons.

How much does auction advertising cost?

Unlike the software products, auction advertising has published package rates. You can download the current rate sheet or talk to the team about a custom campaign.

Is support included in the price?

Yes. Every plan includes structured onboarding with defined go-live milestones, a dedicated Customer Success Manager, and a certified Salesforce administrator team handling support tickets and ongoing configuration.

HOW PRICING WORKS

Equipment Software Pricing Built for the Way You Actually Work

Our solutions are priced based on your team's size, the integrations you need, and the way your dealership runs. The fastest way to see what that looks like for your operations is a quick conversation.

Three solutions that deliver ROI. Pick the ones that fit.

Anvil Pro

End-to-end sales & inventory workflow

A complete dealership workspace built natively on Salesforce.

Tractor Zoom Pro

Real-time market intelligence

Used equipment comps, market trends, and appraisal tools

Auction Advertising

Reach more qualified bidders

Ad packages that put your lots in front of Tractor Zoom's audience

Anvil Pro

Tractor Zoom Pro

Auction Advertising

Anvil Pro

One workspace for CRM, quoting, and inventory.

Built natively on Salesforce, designed specifically for equipment dealerships.

Generic CRMs weren’t built for the way your dealership runs deals. Anvil Pro brings OEM programs and your DMS, inventory, and customer data into one place. Stop switching between tools and start closing.

CORE FEATURES

Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
Native quoting — build, track, and convert quotes with OEM-aware workflows
Inventory management — real-time visibility into your full equipment portfolio
PO & invoicing tools — automations that help you settle deals faster
DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more

AVAILABLE ADD-ONS

Advanced reporting and sales analysis
Docusign, ExpertConnect, and Tractor Zoom Pro data integration
Anvil Messenger — centralized customer text messaging
Custom configuration packages (professional services)

HOW ANVIL PRO PRICING WORKS

Pricing is determined by your total number of dealerships and the integrations you need to fit your stack and workflow.

Core pricing based on total number of locations, system integrations, and other value-added factors
Add-on features available at an incremental rate
Professional services priced by hours and scope
Onboarding, training, and ongoing support included

Tractor Zoom Pro

Real-time equipment market data. Live in days.

Purpose-built market intelligence for equipment dealers, ag lenders, and auctioneers.

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Know what equipment is actually worth, backed by real used equipment sales data. Most customers are up and running in just a couple of days.

CORE FEATURES

Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
Native quoting — build, track, and convert quotes with OEM-aware workflows
Inventory management — real-time visibility into your full equipment portfolio
PO & invoicing tools — automations that help you settle deals faster
DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more

AVAILABLE ADD-ONS

Advanced reporting and sales analysis
Docusign, ExpertConnect, and Tractor Zoom Pro data integration
Anvil Messenger — centralized customer text messaging
Custom configuration packages (professional services)

HOW TRACTOR ZOOM PRO PRICING WORKS

Pricing based on number of locations for unlimited numbers of users, with add-ons available as you need them.

Only pay for the users who need access to Tractor Zoom Pro
Core package: Comps, inventory management, and market data
Appraisals and tracking features available as add-ons
Scales simply as your teams and inventory grow

Auction Advertising

Get your lots in front of more bidders

Promote your auction across Tractor Zoom's large network of qualified equipment buyers

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If you're an auctioneer, Tractor Zoom's advertising solutions help you expand reach and drive more competitive bidding on every lot.

WHAT'S INCLUDED

Targeted equipment advertising — across Interesting Iron blogs, marketplace emails, and social channels
Multiple media types — short videos, static ads, and articles'
Results reporting — track engagement and gauge ROI on every campaign

AUCTION ADVERTISING RATES

Unlike our software products, auction advertising includes published package rates. Download the current rate sheet or talk to our team about a custom campaign.

Best-in-class support that comes standard

Software you’re paying for but not using delivers zero ROI. Every plan includes the people and process to get you live and keep you there.

Structured onboarding

Defined milestones and go-live targets, with accountability at every stage.

Dedicated CSM

A Customer Success Manager who knows your account, checks in regularly, and stays well past go-live.

Certified tech team

Certified Salesforce Administrators handling help tickets and ongoing configuration.

Ready to talk pricing?

Tell us about your operation. We’ll tell you what fits.

Whether you're an equipment dealership, farm credit, auction company, or something else, book a short call. We’ll walk you through which solutions fit, what features matter most, and what a realistic investment looks like..

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