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Three solutions that deliver ROI. Pick the ones that fit.
Anvil Pro
End-to-end sales & inventory workflow
A complete dealership workspace built natively on Salesforce.
Tractor Zoom Pro
Real-time market intelligence
Used equipment comps, market trends, and appraisal tools
Anvil Pro
One workspace for CRM, quoting, and inventory.
Built natively on Salesforce, designed specifically for equipment dealerships.
Generic CRMs weren’t built for the way your dealership runs deals. Anvil Pro brings OEM programs and your DMS, inventory, and customer data into one place. Stop switching between tools and start closing.
CORE FEATURES
- Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
- Native quoting — build, track, and convert quotes with OEM-aware workflows
- Inventory management — real-time visibility into your full equipment portfolio
- PO & invoicing tools — automations that help you settle deals faster
- DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more
AVAILABLE ADD-ONS
- Advanced reporting and sales analysis
- Docusign, ExpertConnect, and Tractor Zoom Pro data integration
- Anvil Messenger — centralized customer text messaging
- Custom configuration packages (professional services)
HOW ANVIL PRO PRICING WORKS
Pricing is determined by the number of Salesforce licenses your team needs and the integrations required to fit your stack.
- Core pricing based total licenses and system integrations required
- Add-on features available at an incremental rate
- Professional services priced by hours and scope
- Onboarding, training, and ongoing support included
Tractor Zoom Pro
Real-time equipment market data. Live in days.
Purpose-built market intelligence for equipment dealers, ag lenders, and auctioneers.
Know what equipment is actually worth, backed by real used equipment sales data. Most customers are up and running in just a couple of days.
CORE FEATURES
- Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
- Native quoting — build, track, and convert quotes with OEM-aware workflows
- Inventory management — real-time visibility into your full equipment portfolio
- PO & invoicing tools — automations that help you settle deals faster
- DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more
AVAILABLE ADD-ONS
- Advanced reporting and sales analysis
- Docusign, ExpertConnect, and Tractor Zoom Pro data integration
- Anvil Messenger — centralized customer text messaging
- Custom configuration packages (professional services)
HOW TRACTOR ZOOM PRO PRICING WORKS
Per-license pricing across all your locations, with add-ons available as you need them.
- Only pay for the users who need access to Tractor Zoom Pro
- Core package: Comps, inventory management, and market data
- Appraisals and tracking features available as add-ons
- Scales simply as your teams and inventory grow
Auction Advertising
Get your lots in front of more bidders
Promote your auction across Tractor Zoom's large network of qualified equipment buyers
If you're an auctioneer, Tractor Zoom's advertising solutions help you expand reach and drive more competitive bidding on every lot.
WHAT'S INCLUDED
- Targeted equipment advertising — across Interesting Iron blogs, marketplace emails, and social channels
- Multiple media types — short videos, static ads, and articles'
- Results reporting — track engagement and gauge ROI on every campaign
AUCTION ADVERTISING RATES
Unlike our software products, auction advertising includes published package rates. Download the current rate sheet or talk to our team about a custom campaign.
Best-in-class support that comes standard
Software you’re paying for but not using delivers zero ROI. Every plan includes the people and process to get you live and keep you there.
Structured onboarding
Defined milestones and go-live targets, with accountability at every stage.
Dedicated CSM
A Customer Success Manager who knows your account, checks in regularly, and stays well past go-live.
Certified tech team
Certified Salesforce Administrators handling help tickets and ongoing configuration.
Ready to talk pricing?
Tell us about your operation. We’ll tell you what fits.
Equipment dealership, farm credit, auction company, or something else — book a short call. We’ll walk you through which solutions fit, what features matter most, and what a realistic investment looks like..
