Three solutions that deliver ROI. Pick the ones that fit.
Anvil Pro
End-to-end sales & inventory workflow
A complete dealership workspace built natively on Salesforce.
Tractor Zoom Pro
Real-time market intelligence
Used equipment comps, market trends, and appraisal tools
Auction Advertising
Reach more qualified bidders
Ad packages that put your lots in front of Tractor Zoom's audience
Anvil Pro
One workspace for CRM, quoting, and inventory.
Built natively on Salesforce, designed specifically for equipment dealerships.
Generic CRMs weren’t built for the way your dealership runs deals. Anvil Pro brings OEM programs and your DMS, inventory, and customer data into one place. Stop switching between tools and start closing.
CORE FEATURES
- Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
- Native quoting — build, track, and convert quotes with OEM-aware workflows
- Inventory management — real-time visibility into your full equipment portfolio
- PO & invoicing tools — automations that help you settle deals faster
- DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more
AVAILABLE ADD-ONS
- Advanced reporting and sales analysis
- Docusign, ExpertConnect, and Tractor Zoom Pro data integration
- Anvil Messenger — centralized customer text messaging
- Custom configuration packages (professional services)
HOW ANVIL PRO PRICING WORKS
Pricing is determined by your total number of dealerships and the integrations you need to fit your stack and workflow.
- Core pricing based on total number of locations, system integrations, and other value-added factors
- Add-on features available at an incremental rate
- Professional services priced by hours and scope
- Onboarding, training, and ongoing support included
Tractor Zoom Pro
Real-time equipment market data. Live in days.
Purpose-built market intelligence for equipment dealers, ag lenders, and auctioneers.
Know what equipment is actually worth, backed by real used equipment sales data. Most customers are up and running in just a couple of days.
CORE FEATURES
- Dealer CRM & lead management — every customer, touchpoint, and opportunity in one view
- Native quoting — build, track, and convert quotes with OEM-aware workflows
- Inventory management — real-time visibility into your full equipment portfolio
- PO & invoicing tools — automations that help you settle deals faster
- DMS & OEM integrations — EQUIP, IntelliDealer, DIS, HBS, AGCO, CNH, Vermeer, JCB, and more
AVAILABLE ADD-ONS
- Advanced reporting and sales analysis
- Docusign, ExpertConnect, and Tractor Zoom Pro data integration
- Anvil Messenger — centralized customer text messaging
- Custom configuration packages (professional services)
HOW TRACTOR ZOOM PRO PRICING WORKS
Pricing based on number of locations for unlimited numbers of users, with add-ons available as you need them.
- Only pay for the users who need access to Tractor Zoom Pro
- Core package: Comps, inventory management, and market data
- Appraisals and tracking features available as add-ons
- Scales simply as your teams and inventory grow
Auction Advertising
Get your lots in front of more bidders
Promote your auction across Tractor Zoom's large network of qualified equipment buyers
If you're an auctioneer, Tractor Zoom's advertising solutions help you expand reach and drive more competitive bidding on every lot.
WHAT'S INCLUDED
- Targeted equipment advertising — across Interesting Iron blogs, marketplace emails, and social channels
- Multiple media types — short videos, static ads, and articles'
- Results reporting — track engagement and gauge ROI on every campaign
AUCTION ADVERTISING RATES
Unlike our software products, auction advertising includes published package rates. Download the current rate sheet or talk to our team about a custom campaign.
Best-in-class support that comes standard
Software you’re paying for but not using delivers zero ROI. Every plan includes the people and process to get you live and keep you there.
Structured onboarding
Defined milestones and go-live targets, with accountability at every stage.
Dedicated CSM
A Customer Success Manager who knows your account, checks in regularly, and stays well past go-live.
Certified tech team
Certified Salesforce Administrators handling help tickets and ongoing configuration.
Monthly market insights delivered to your inbox
Find equipment price trends, category shifts, industry news, and what it all means for your lot. Along with product and feature updates, case studies, and the latest innovations from Tractor Zoom. Get these and more sent straight to your email by signing up for our free monthly newsletter.
Ready to talk pricing?
Tell us about your operation. We’ll tell you what fits.
Whether you're an equipment dealership, farm credit, auction company, or something else, book a short call. We’ll walk you through which solutions fit, what features matter most, and what a realistic investment looks like..
FAQs
Commonly asked questions
Equipment dealership CRM pricing is customized rather than a fixed sticker price, because dealers vary in size, locations, and the systems they connect. Anvil Pro, the dealer CRM and sales platform from Tractor Zoom, is priced on your total number of dealership locations, the integrations you need, and other value-added factors, with add-ons available at an incremental rate. The fastest way to get an exact number is a short call for a tailored quote.
Anvil Pro’s core pricing is based on your total number of locations and system integrations, with add-ons like advanced reporting, Anvil Messenger texting, DocuSign, ExpertConnect, and Tractor Zoom Pro data available at an incremental rate. Professional services are priced by hours and scope, and onboarding, training, and ongoing support are included in every plan. It’s built natively on Salesforce and quoted to fit your stack and workflow.
Tractor Zoom Pro is priced by number of locations and scales as your team and inventory grow. The core package includes comps, inventory management, and market data, with appraisals and tracking available as add-ons. Most customers are up and running in just a couple of days.
Pricing is driven mainly by your number of dealership locations, the integrations you need (such as your DMS and OEM program data), the users who need access, and any add-ons or professional services. This usage-based approach means you pay for what fits your operation rather than a one-size-fits-all package, so pricing is provided as a tailored quote.
Yes. Every Tractor Zoom plan includes structured onboarding with defined go-live milestones, a dedicated Customer Success Manager who stays involved well past go-live, and a certified Salesforce technical team for help tickets and ongoing configuration. The goal is to make sure you actually use and get ROI from the software you’re paying for.
Yes. Listing equipment auctions on Tractor Zoom Marketplace is free, and auction advertising has published package rates you can review in the media kit or discuss as a custom campaign. The software products, Anvil Pro and Tractor Zoom Pro, are quoted based on your operation so you get pricing matched to your size and needs.
