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Everything You Need to Get the Most Out of Our Products
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Dealer Playbook: Turning Quotes Into Sales
Quoting may be the most overlooked bottleneck on your lot. See the six moves equipment dealers use to quote faster and protect margin, then download the free playbook. Lessons from a conversation with AgRevolution's Commercial Business Manager, Bob Ohnemus.

Tractor Zoom Pro for Equipment Dealers
Tractor Zoom Pro provides accurate, real-time market data and valuations tools from over $75 billion in auction and dealer sold data for dealers of all sizes and OEMs. Improve turn rate, reduce carrying costs, and get visibility into your inventory management with the number one pricing tool for equipment dealers.

How Tractor Zoom Works for Smaller Dealers
Learn how smaller dealers of all colors use Tractor Zoom's end-to-end workflow solutions to price more accurately, streamline operations, and sell equipment faster.

Auction Advertising & Media Kit
Tractor Zoom offers a range of advertising options for auctioneers to get their lots in front of more qualified buyers to boost the sale.

Payments Workbench: Calculate Payment Options in the Quote Workflow
Get one workflow for all payment options inside every quote. Split rates, comparisons, and amortization, calculated the same way for every rep.

AgWare's Chattel Integration With Tractor Zoom Pro
Value equipment right inside AgWare Chattel. Tractor Zoom Pro comps and values ow appear right inside AgWare. Build the equipment list, dd the asset, see the comps, and pull the value without ever leaving your origination workflow.

View Margin Targets Directly in the Quote Workflow
Give your sales team profit visibility at the point of sale,. Anvil Pro's Margin Targets feature places your margin expectations directly inside the quoting workflow. Reps see the target, and managers track performance across the entire team from a single view.

John Deere ExpertConnect Integration Within Anvil Pro
With Anvil Pro's ExpertConnect integration, advisor conversations with customers flow automatically into Anvil Pro, giving your team a complete, centralized history of customer activity without extra data entry.

Anvil Pro Sales Intelligence
Anvil Pro’s Sales Intelligence gives you one clear view of your own sales data and insights into your entire funnel, from lead to purchase order.

Dealer Playbook: What the Data is Telling Us
Key takeaways from the Tractor Zoom Summer 2026 webinar with Andy Campbell. An analysis of where equipment is moving in multiple ag categories.

What to Expect When Adopting Dealership Software
Learn what factors actually matter when buying dealership sales and operations software, and the questions every equipment dealer should ask before signing.

Apply AGCO Co-Op Dollars Towards Your Tractor Zoom Products
AGCO dealers are eligible for co-op reimbursement for their Tractor Zoom Pro and Anvil Pro tools. This means you can recover roughly half the cost of tools already built to price used inventory accurately and turn it faster.

AGCO BigMachines Configurator Integrated Within Anvil Pro
Anvil Pro's BigMachines Configurator integration connects AGCO's equipment configurator directly to your quoting workflow. Reps can launch BigMachines from inside a quote, build their configuration, and population options, packaging, and pricing with a single click.

Apply Kaizen Funds to Your Tractor Zoom Products
Tractor Zoom's implementation fees have been confirmed as eligible for Kubota's Kaizen Excellence Program subsidy consideration. Learn how funding works and how your Anvil Pro and Tractor Zoom Pro subscriptions may be eligible.

Dealer Playbook: Why Acting Now Matters
Learn how taking action in a down market creates outsized advantage for equipment dealers. A candid conversation between Andy Campbell and Marc Johnson, Principal & Lead Advisor at Pinion Global.

Access OEM Program Data Directly From Your Quote Workflow
Anvil Pro Quote users can access and apply their OEM's program data from within their quote workflow. Skip the PDF lookup process and find the most current programs and discounts your OEM offers directly within Anvil Pro. (Eligibility limited to select OEMs.)
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Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.




