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Podcast
Conversations to Fuel Your Organization's Growth
Market & Equipment Trends for September 2026
Corn is up 22% on the year and above $5 for the first time since October 2023. Andy Campbell analyzes 4,600 dealer transactions to answer the question every dealer at Farm Progress was asking: What does this actually do to the equipment market?
New episodes dropping regularly
Join Andy Campbell, Tractor Zoom’s Director of Insights, as he breaks down current and future issues facing ag and heavy equipment dealers.
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How Two CNH Dealers Rebuilt Their Sales Process Around Quoting
CNH dealers Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting join Beyond the Hood to explain why the quote is actually the deal, and how getting it right up front wins sales.
Inside Tractor Zoom With Hank Mandsager
AI is everywhere in the headlines. But what does it actually mean for your dealership? Hank Mandsager cuts through the hype and lays out where dealers stand — and where to start.
Market Insights for July 2026
Three dealer consolidation deals in 30 days and the math driving them all. Andy Campbell covers the RDO–True North acquisition, the tariff cut that isn't cutting prices, what 62 dealers said worries them most, and the "purpling" of CNH.
Closing the Technician Gap with AI: John Schmeiser of Vi by visorPRO
Vi by visorPRO COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.
Equipment Trends for July 2026
Combines Top Dealer Worries, Planters Resurge & the $100K–$150K Breakdown | Equipment Trends — Beyond the Hood with Tractor Zoom
Inside Tractor Zoom With Tyler Lowy
Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process, and Partnership — and what dealers most often get wrong before they ever sign a contract.
Market Insights for June 2026
Corn has fallen from $5 to $4.19 in five weeks, ag equipment tariffs dropped to 15%, and the Farm Capital Investment Index just hit its lowest level since September 2024. Andy Campbell breaks down what it all means for dealers heading into summer.
Equipment Trends for June 2026
Used equipment inventory is down 20% year over year, but sales velocity has dropped sharply in key categories. Andy Campbell breaks down what's moving, what's stuck, and where dealers should focus heading into summer.
Building Stronger Dealerships from the OEM Side: A Conversation with CNH's Brian Weaver
What does it actually take to build a dealership that doesn't just survive a down market, but actually comes out stronger on the other side? Brian Weaver, Director of Network Development North American Ag for CNH, provides some insight.
Inside Tractor Zoom With Ryan Roossinck
Ryan Roossinck is Tractor Zoom's content creator for all things equipment, auctioneers, and buyers. In this episode, he gives an inside look into the art of storytelling and shares advice for those looking to find the equipment they're looking for at the right price.
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Equipment Trends for May 2026
Grain cart days on lot are up 35%, 4WD drive values continue to weaken, and compact construction remains solid. Andy Campbell digs into the equipment data heading into summer 2026.
Creating Lasting Change: Lessons from AgRevolution's Stacy Anthony
AgRevolution CEO Stacy Anthony on leading dealership change, building aligned partnerships, and using technology to close deals faster.
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Market Insights for May 2026
CNH and AGCO just dropped Q1 earnings, and the contrast is striking. One saw profits collapse; the other beat the Street. Meanwhile, corn is flirting with $5, used equipment supply is tightening in key categories, and compact construction keeps emerging as a bright spot. Andy Campbell unpacks what it all means for dealers right now.
Inside Tractor Zoom With Jeff Gutierrez
Tractor Zoom Product Manager Jeff Gutierrez joins Andy to discuss how Anvil Pro Quote was built, how the Product team works with customers, and what's coming next for equipment dealers.
Equipment Trends for April 2026
The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery. Andy Campbell breaks down what it means for equipment dealers right now.
Market Insights for April 2026
Macroeconomic insights for dealers for April 2026. The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery.
Pilot Episode: What Lies "Beyond the Hood"
Andy Campbell introduces Beyond the Hood — a podcast educating and empowering ag equipment dealers through industry conversations.
Ivan and Brandon Dorhout: Developing Your Workforce and Planning for Succession
Ivan and Brandon Dorhout discuss workforce development and succession planning across their Iowa dealership locations.
Jeff Oldham: Leading a Dealership Culture of Innovation
Jeff Oldham of GreenMark Equipment covers hiring great people, company culture, and leadership development for dealers.
Hank Mandsager: Leveraging AI as “Actionable Insights” for Dealerships
Hank Mandsager explores how AI creates actionable insights for equipment dealerships and the broader ag industry.
Jason Hoult: Implementing Gradual Growth at Dealerships
Jason Hoult of Anvil Pro covers digital transformation and gradual growth strategies for equipment dealerships.
J.D. Marbury: Equipment Export Processes & Crazy Stories Abroad
J.D. Marbury of Tennessee Tractor covers equipment export processes, how to get started, and stories from abroad.
Duane Kautzman: Dealership Strategies for a Slower Farm Economy
Duane Kautzman covers dealership strategies, technology adoption, and the outlook for navigating a slower farm economy.
Van Wall & Vesel: Hiring Strategy & Talent Development for Dealerships
Van Wall & Vesel share hiring strategies and talent development insights for equipment dealerships.
Jim Rothermich: Land and Machinery Trends, Data, and Future Prospects
Jim Rothermich covers land and machinery trends, appraisal data, and future prospects for ag markets.
A Farmer's Perspective: Building Relationships with Dealers | Quentin Connealy
Quentin Connealy shares a 5th-generation farmer's perspective on building strong relationships with equipment dealers.
Leo Johnson: Dealership Succession Planning & Growth Through Acquisitions
Leo Johnson shares his experience with dealership succession planning and growth through equipment acquisitions.
Farmer Buying Behavior: What Dealers & Lenders Need to Know | Brady Brewer
Brady Brewer covers farmer buying behavior and what dealers and lenders need to know about equipment financing.
AGCO Used Equipment Outlook in the Southeast | John Hoffmann
John Hoffmann shares insights on the used equipment market and key challenges facing AGCO dealers in the Southeast.
Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle
Don Aberle covers Titan Machinery's used equipment challenges and how data and technology shape inventory management.
Kubota Dealer & Technology Leader River Valley Tractor | Taylor Carlow
Taylor Carlow covers Kubota equipment markets and how CRM technology streamlines operations at River Valley Tractor.
Data Strategy 101 for Equipment Dealers | Timothy Johnson
Timothy Johnson covers how dealerships can leverage data to gain insights and make smarter business decisions.
Transforming Equipment Dealerships That Last | George Keen
George Keen covers change management, leadership commitment, tariff impacts, and AI's role in dealership sales and training.
Unlocking the Value of Warranty in Equipment Sales | Jacob Bryce
Jacob Bryce breaks down how warranties impact equipment prices, risk, and dealer inventory strategy.
Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist
Brad Crist covers moving equipment in Texas after hurricanes and navigating economic challenges unique to Texas farmers.
Aged Inventory Challenges & Data Utilization | George Keen
George Keen covers data strategies, customer purchase cycles, and managing aged inventory at equipment dealerships.
Enhanced Sales Management for Dealers | George Keen
George Keen covers sales management strategies, account assignments, and balancing customer retention vs. prospecting.
Embracing AI and Data in Parts Management | Wayne Brozek
Wayne Brozek shares practical strategies for improving dealership absorption, strengthening aftermarket processes, and using data to drive profitability.
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Hear from Andy Campbell, the Director of insights at Tractor Zoom
Andy works closely with equipment dealers to track trends in sales, supply, and pricing, helping them make smarter business decisions.
As host of the Beyond the Hood podcast, he draws on his background as a consultant, college coach, and business management professor to spark deeper, more engaging conversations. Now Director of Insights at Tractor Zoom, Andy brings listeners the latest data on equipment pricing and supply, keeping the dealership community informed and entertained.
Blogs
August 2026 Equipment Market Update: Lots Clear, Values Split
July 2026 Equipment Market Update: Slower Turns & Split Values
What the Summer Equipment Data Is Telling Dealers — and How to Respond
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