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Insights, Strategies, & Expert Guidance for Equipment Industry Professionals

Market Insights

July 2026 Equipment Market Update: Slower Turns & Split Values

04 August 2026

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Performance & Strategy

What the Summer Equipment Data Is Telling Dealers — and How to Respond

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Market Insights

June 2026 Equipment Market Update: Falling Supply, Uneven Strength

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Industry Trends

Used Tractor Valuation Research: What Purdue's Data Study Means for Equipment Dealers

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Tractor Zoom Updates

Growing Up Tractor Zoom: How Internships Can Turn into Lasting Careers

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Performance & Strategy

Thinking About Dealership Software? Here’s What to Consider

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Industry Trends

Kubota Kaizen Funds: How Dealers Can Apply Them to Tractor Zoom

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Product & Learning

What Using AI Actually Looks Like in Equipment Dealership Operations

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Tractor Zoom Updates

Your Tractor Zoom Subscription May Qualify for AGCO Co-Op Reimbursement

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Market Insights

Equipment Market Update: April 2026 Trends Across Categories

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Tractor Zoom Updates

Want a Winning Customer Experience? First, Unite Your Teams

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Industry Trends

California AB 325: What Equipment Dealers Need to Know About AI Pricing Laws

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Tractor Zoom Updates

Tractor Zoom Innovation Council: How Dealers Shape What Comes Next

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Market Insights

Equipment Market Update: March 2026 Trends Across Categories

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Product & Learning

Margin Targets for Quote: Real-Time Profit Visibility Inside Anvil Pro

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Performance & Strategy

Dealer Playbook: How Taking Action in a Down Market Creates Outsized Advantage

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Videos

Embracing AI and Data in Parts Management | Wayne Brozek

Inside Tractor Zoom | 2025 Growth

Unlocking the Value of Warranty in Equipment Sales | Jacob Bryce

Transforming Equipment Dealerships That Last | George Keen

Aged Inventory Challenges & Data Utilization | George Keen

Enhanced Sales Management for Dealers | George Keen

Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist

Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle

AGCO Used Equipment Outlook in the Southeast | John Hoffmann

Data Strategy 101 for Equipment Dealers | Timothy Johnson

Kubota Dealer & Technology Leader River Valley Tractor | Taylor Carlow

A Farmer's Perspective: Building Relationships with Dealers | Quentin Connealy

Farmer Buying Behavior: What Dealers & Lenders Need to Know | Brady Brewer

Leo Johnson: Dealership Succession Planning & Growth Through Acquisitions

Jim Rothermich: Land and Machinery Trends, Data, and Future Prospects

Van Wall & Vesel: Hiring Strategy & Talent Development for Dealerships

Duane Kautzman: Dealership Strategies for a Slower Farm Economy

Hank Mandsager: Leveraging AI as “Actionable Insights” for Dealerships

Pilot Episode: What Lies "Beyond the Hood"

Jason Hoult: Implementing Gradual Growth at Dealerships

Ivan and Brandon Dorhout: Developing Your Workforce and Planning for Succession

J.D. Marbury: Equipment Export Processes & Crazy Stories Abroad

Jeff Oldham: Leading a Dealership Culture of Innovation

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