Introducing "Behind the Deal": A New Podcast for the People Who Sell Iron

On this special episode of Beyond the Hood, host Andy Campbell welcomes back Tyler Lowy, a seven-year Tractor Zoom sales veteran, to announce something new. Tyler is launching Behind the Deal, a sales-focused podcast built around what actually happens with boots on the ground: the tips, the tactics, and the crazy stories from job sites, farms, and the other side of the table.

Why this, and why now? 

Tyler sees a growing generation gap inside dealerships. Seasoned reps know their book of business and execute at a high level, while newer reps need to get up to speed fast. Tools and systems help, but the tribal knowledge lives in the stories, and salespeople (usually the largest team at any dealership) rarely get the chance to hear from peers outside of a conference or two each year. With so much time spent in the truck, a podcast felt like the right fit.

What to expect. 

Think loose, natural conversations focused on the person across the mic: What makes them tick and why they're effective. There's a framework to selling, but everyone brings themselves to it differently. The first two episodes will tackle year-end buying and how reps can set up 2027 as the CEO of their own book of business, followed by tips, tricks, and best practices from the field.

Want to be a guest? 

Tyler is looking for high-performing reps across ag, compact construction, heavy construction, and small ag. Whether you want to share your story or a dealer leader wants to spotlight someone on the team, get in touch. Behind the Deal is set to launch in November under the Beyond the Hood umbrella.

About the Host & Guest

Andy Campbell is the host of Beyond the Hood with Tractor Zoom, delivering insights on the trends, data, and decisions shaping the ag equipment landscape.

Tyler Lowy has spent his entire career in sales, including more than seven years at Tractor Zoom, where he works with dealer groups across ag, compact construction, and heavy construction every week. He's the host of Behind the Deal, a new podcast for equipment sales professionals.

Know a rep who should be on the show? Reach out to Tyler on LinkedIn or by email (tlowy@tractorzoom.com) to recommend a guest or pitch a topic. And subscribe to Beyond the Hood so you don't miss the first episode of Behind the Deal.