2025 End-of-Year Webinar: How Dealers Are Preparing for the Year Ahead

Taking stock of the previous year, and looking ahead to the next

2025 was a year of recalibration for equipment dealerships — softening demand, higher carrying costs, and a whole lot of pressure to move used inventory. So how did dealers navigate it, and what does it mean for 2026?

In this on-demand webinar, Tractor Zoom's Andy Campbell, Director of Insights, is joined by guest expert Jamie Gudeman, Director of Sales Operations at PrairieLand Partners, for a data-driven look at where the market stands and what's coming next. Andy walks through the latest equipment valuation and dealer sentiment data, while Jamie brings firsthand dealership perspective on how to turn this year's lessons into next year's opportunities.

Hosted by: Andy Campbell, Director of Insights, Tractor Zoom
Guest expert: Jamie Gudeman, Director of Sales Operations, PrairieLand Partners
Originally aired: December 16, 2025

What's Covered

• 2025 Market Recap: How used equipment values and inventory levels shifted over the course of the year
• Key Equipment Category Trends: In-depth data on combines, row crop and utility tractors, 4WD tractors, sprayers, and skid steers
• Dealer Sentiment Insights: What dealers across the country flagged as their biggest concerns — and how they're already thinking about 2026
• Future Outlook: How historical equipment and macro trends line up with where dealer sentiment stands today
• Practical Strategies: Real approaches for moving aging inventory, pricing with confidence, and setting your lot up for a stronger start to the new year
• Operational Takeaways: How industry leaders are putting these strategies to work right now to streamline processes

Who Should Watch

This session is a good fit for dealer principals building out 2026 business plans, used equipment managers focused on turnover and valuation accuracy, sales managers aligning pricing and customer strategies for the new year, and marketing and operations leaders working on efficiency and internal alignment.

About Our Guest Expert

Jamie Gudeman brings more than two decades of equipment industry experience to his role as Director of Sales Operations at PrairieLand Partners. With a B.S. in Technical Systems Management and an MBA from the University of Illinois, Jamie began his career with John Deere, spending 16 years supporting Midwest dealerships across service, sales, and customer support functions. In 2016, he joined PrairieLand Partners as Director of Sales, later stepping into his current role following the AgriVision–PrairieLand merger in 2022.

Today, Jamie focuses on driving sales team performance through strategic inventory management, program execution, and continuous process improvement. His deep operational background gives him a practical, hands-on perspective on the challenges and opportunities shaping dealership performance heading into 2026.