October 21, 2026
Webinar

Fall Market Webinar: Finishing 2026 Strong

The conversation we didn’t want to wait on is here. Tractor Zoom’s Andy Campbell sat down with Wesley Davis, Chief Ag Economist at Meridian Ag Advisors, for a candid, data-driven read on where the ag economy stands heading into year-end and what it means for the people who finance and sell equipment.

Farm income is being held up by government support. Equipment buyers are shifting toward cash. An election is days away, and a Farm Bill hangs in the balance. Andy and Wesley cut through it to the two questions that matter: Who’s going to buy equipment in 2027, and who’s going to be able to pay their loans?

A few things you’ll take away:

  • Where we are in the cycle. Why Wesley puts the farm economy about four years into a down-cycle — near the trough — and the signals he’s watching to call the turn.
  • The government-payment crutch. How much of 2026 farm income is leaning on support payments, including the new $8B harvest fuel relief — and why that matters for 2027 demand.
  • The cash-vs-financing shift. Financed new equipment has dropped from ~81% to ~66% of units, and what that tells dealers and lenders about who’s still in the market.
  • The election’s real stakes. Less noise, more substance — how different outcomes could move the Farm Bill, trade policy, and tax provisions that touch every operation.
  • Input costs aren’t breaking. Why fertilizer and other inputs have likely reset to a structurally higher floor — and what would have to change for relief.
  • The “hidden debt” question. Why a chunk of farm debt sits outside official data, and the second-order risk that poses for dealers, co-ops, and lenders.
  • An early read on 2027. Land values, input prices, cattle, and what both audiences should be positioning for now.

Don’t guess your way into 2027. Watch the full conversation and get the read before your competitors do.

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