Fall Market Webinar: Finishing 2026 Strong

A year-end macro read and an early look at 2027 for the people who finance and sell equipment.

Farm income is down, but still above long-run averages. Farmland values are holding. China is buying soybeans again. An election and an unfinished Farm Bill could push policy support either way. It's a difficult market, but not a simple or hopeless one.

Regardless of the economic outlook, the real risk right is standing still while the picture shifts underneath you.

Join Tractor Zoom's Andy Campbell and ag economist Wesley Davis for a fast, high-level read on what's actually moving the market into year-end, and what it means for the two questions that matter most to your business: Who's going to buy equipment in 2027, and who's going to be able to pay their loans?

What we'll cover

• The forces shaping the market into year-end: Trade, the election, the Farm Bill, and the broader macro picture
• Whether the farm income story holds up, and how much of it leans on government support
• Whether farmers will close 2026 with the cash to buy equipment and service their debt
• What it means concretely for dealers (demand, buyer behavior) and lenders (credit risk, loan performance)
• An early read on what 2027 looks like for both audiences

Who should attend
Dealer principals, owners, and leadership; sales and used-equipment managers; and ag lenders — chief credit officers, bank presidents, and CFOs. If you're making buy-sell, capital, or credit decisions heading into 2027, this session is built for you.

Hosted by Andy Campbell, Director of Insights, Tractor Zoom

Joined by Guest Expert Wesley Davis, Partner & Chief Ag Economist, Meridian Ag Advisors

Don't guess your way into 2027. The dealers and lenders who read this market correctly now will walk into next year ahead of the ones waiting on certainty that won't arrive in time.