What the Data Is Telling Us: Industry Impacts on Equipment Valuations

The market is shifting. Your portfolio may already feel it.

The ag equipment market is currently in a cyclical trough. For ag lenders, that means collateral values, loan risk, and portfolio exposure are all in motion. The value equipment was worth 12 months ago may be worth something materially different today.

Yet many lending teams are still relying on outdated valuations and limited market visibility to make credit decisions. In an environment where values are under pressure across multiple equipment categories, that gap creates real risk.

In this on-demand webinar, Tractor Zoom Director of Insights Andy Campbell delivers a data-driven walkthrough of what’s actually happening in the ag equipment market right now — broken down by category, and framed specifically around what matters most to lenders: accurate valuations, collateral integrity, and portfolio risk management.

Watch it on your schedule and share with your team.

What you’ll learn: 

• Macro-level economic context and its effect on ag equipment values
• Why the broader ag economy is driving a correction in equipment prices, and what that means for the collateral you’re holding today.
• Category-by-category market breakdown
• A detailed look at current supply, sales volumes, pricing trends, and valuation risk across:
  
  • Row Crop Tractors
  • 4WD Tractors
  • Utility Tractors
  • Combines
  • Sprayers
  • Planters
• Where is the market heading for the rest of the year — and what should lenders be watching for as conditions evolve into 2027 and beyond?

Who should watch

This webinar was built for ag lending professionals who need timely, credible market intelligence to do their jobs well:

• Loan Officers evaluating equipment collateral on active applications
• Portfolio Managers monitoring exposure and risk across ag equipment loan books
• Credit Analysts responsible for valuation accuracy and risk assessment
• Ag Lenders at Farm Credit Institutions, Ag Banks, and Equipment Finance Companies who rely on accurate equipment values

About your host

Andy Campbell is the Director of Insights at Tractor Zoom. He combines boots-on-the-ground farming experience with business and data expertise to decode the trends shaping today’s farm equipment market. With a background spanning Fortune 500 firms, tech startups, and academia, Andy specializes in turning complex datasets into strategic decisions that help ag businesses grow.

Raised on a multi-generation farm in northern Iowa, Andy continues to manage his family operation while helping lenders, dealerships, and agribusinesses make sense of machinery values, market dynamics, and buyer behavior. His educational foundation includes a degree in chemical engineering and an MBA from the University of Iowa.

At Tractor Zoom, Andy leads the charge on market intelligence and equipment valuation trends, frequently collaborating with media outlets and presenting at industry conferences.

Don’t let uncertain markets cloud your portfolio decisions

Equipment values are moving. Your collateral exposure may already be shifting. The lenders who act on accurate, current data will be best positioned to manage risk and serve their borrowers through this cycle.

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