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Anvil pro
Go From Quote to Settlement Without Switching Screens
The only end-to-end sales platform that feels like it was built by people who have actually sold heavy equipment – because it was. For all OEMs, shortlines, and sizes.
Trusted by dealers across the country
14
OEM data-share partners
100%
customers live in 2025
81%
dealership platform adoption
Deals need speed.
Dealerships need connectivity. Anvil Pro has it all.
Intuitive capability you’ll feel at every point in your workflow, on the only all-in-one sales platform built specifically for equipment dealerships.
Meet your all-in-one equipment sales solution
Eliminate cross-platform confusion by centralizing all the essential capabilities of your workflow. And then some.
CRM & account management
Drive proactive selling with customer segmentation, activity tracking, task reminders, and performance reporting.
PO & Invoicing
Create and manage purchase orders and invoices in one streamlined workflow, reducing manual entry and improving accuracy from order to payment.
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Quicker settlement
Standardize the final steps of a sale to improve the customer experience and recognize revenue faster.
Sales intelligence
Get a clear view into your entire funnel, from lead to purchase order. Get instant AI-assisted answers around your own sales data.
Financial oversight
Evaluate trades using real-time data, active listings, and nationwide sold history for confident, defensible pricing.
Automated workflows
Trigger workflows for delivery, documentation, approvals, and invoicing the moment a deal is sold, shrinking your sold-to-invoice timeline.
Real-time reporting & performance insights
Identify stalled deals, monitor pipeline value, and surface opportunities for coaching and process improvement.
Unified quoting across OEMs
Create equipment quotes that include options, attachments, warranties, taxes, and trade allowances, regardless of brand.
Data-driven valuations
Evaluate trades using real-time data, active listings, and nationwide sold history for confident, defensible pricing.
Inventory visibility
Manage and track every machine on your lot to identify at-risk inventory, and streamline the repricing process with real-time market data.
Mobile appraisals
Capture photos and specs online or offline and push complete appraisals directly to the team, so trades move faster and deals don’t stall.
A connected workspace for your entire team
Built to mirror how deals actually work, Anvil Pro eliminates system hopping, shortens sales timelines, and gives clearer visibility into pipeline, margin, and next steps. The result is faster deals, tighter coordination, and a streamlined path from quote to sold to settled.
Enhanced by real-time equipment market data
Over $75B of market data makes Anvil Pro even more powerful. Real-time trade values, trends, and risk signals from Tractor Zoom Pro sync directly into your sales workflow for more accurate pricing, faster inventory turn, and stronger margins without any additional steps.
Get the visibility your sales reviews have been missing
Anvil Pro’s Sales Intelligence gives you one clear view of your own sales data and insights into your entire funnel, from lead to purchase order.
Ask the AI Assistant questions about your data in plain English and get instant answers and visualized charts, saving hours of time for your IT team. Sales Intelligence is currently only available for John Deere dealers.
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cross-department collaboration
One platform for the entire team
As a true all-in-one sales platform, Anvil Pro offers your team a universal workflow for maximum visibility and streamlined output.
Sales
Create quotes, nurture customers, track status. Do it all faster without sacrificing accuracy or customer service.
Marketing
Engage customers proactively with lead management tools that reduce response time and target the right buyers.
Used Equipment
Appraise and reprice with real-time market data, saving hours on multiple systems, and streamlining the trade-in process.
Parts & Service
Connect with teams for service status and completion updates, decreasing lag and fostering dealership loyalty.
Accounting
Communicate instantly with sales directly in-platform to move from quote to settlement faster and maintain visibility at every stage.
Leadership
Oversee the entire pipeline to assess operational efficiencies, check KPIs, and get 100% visibility key goal drivers.
Integrations that connect your existing systems
Anvil Pro brings together the systems dealerships already rely on, bringing customer data, inventory, quote, communication, OEM programs, and financial workflows together in one place so teams can work more efficiently.
Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
FAQs
Commonly asked questions
Anvil Pro is the only all-in-one sales and inventory platform built specifically for equipment dealerships of all OEMs, combining CRM, quoting, valuation, invoicing, and settlement in one system. Built by people who've actually sold equipment, it's designed to take a deal from quote to settlement without switching screens.
Unlike a general CRM adapted to ag, it unifies quoting across all OEMs, OEM program data, and real-time valuation synced from Tractor Zoom’s $75B+ database in one place, and adds Sales Intelligence with an AI assistant that answers plain-English questions about your sales data.
Anvil Pro is a sales platform with CRM at its core, not a Dealer Management System. A DMS runs back-office operations like accounting and parts; Anvil Pro focuses on the sales workflow (customer management, quoting, deal tracking, and settlement) and integrates with your existing DMS so data flows both ways without double entry.
Yes. Anvil Pro pulls equipment, inventory, and pricing data into quotes automatically, so reps don't re-key details for each unit. You can build quotes and include payment options (financing, lease, and cash), program discounts, warranties, taxes, and trade allowances across any OEM or shortline, all from one place.
Yes. Anvil Pro integrates OEM program and discount data directly into quoting, with native support for partners including AGCO, CNH, Kubota, Vermeer, and JCB; with 14 OEM data-share partners and growing. Incentives and compliance requirements stay current without manual PDF look-ups.
Anvil Pro integrates with the leading ag and equipment dealer management systems, including John Deere EQUIP, IntelliDealer (by VitalEdge), DIS, Aspen, HBS, RIMSS, and Primus. Depending on the system, data flows one-way or two-way, keeping your DMS and Anvil Pro in sync so customer, inventory, and quote data stays current without redundant entry. Anvil Pro also connects to OEM quoting tools like John Deere Sales Center (JDSC) and Integrated Kubota Quote (iKQ), with more integrations added continuously.
It centralizes communication, deal tracking, and quoting so sales, used equipment, parts and service, accounting, and leadership all work from one view. Managers can see whether a quote was delivered, reviewed, or needs follow-up. Dealers report faster deals (Great Plains Kubota cut quote-to-close from about 20 days to 9.5) and consolidation savings (like United Ag & Turf's roughly $250K a year).
