Tractor Zoom Brings Equipment Values Into AgWare Chattel

New integration lets farm credit lenders and appraisers access Tractor Zoom Pro comps and values without leaving their loan origination workflow.

DES MOINES, Iowa — September 2, 2026 — Tractor Zoom, the leading equipment intelligence platform for the agricultural and heavy equipment industries, today announced the AgWare integration with Chattel, connecting Tractor Zoom Pro to AgWare, the loan origination system used by farm credit lenders and appraisers nationwide. The integration is live today for all lenders, syncing equipment lists and assets between the two systems and surfacing Tractor Zoom Pro's comps and values directly inside Chattel.

Ag lenders originate loans in Chattel, but the equipment valuation data they rely on has historically lived in a separate system. That gap meant re-keying equipment lists by hand and stepping outside Chattel to pull comparable sales data before copying values back in. A process that's slow and leaves room for error.

With the Chattel integration, lenders can build equipment lists, add assets, and view Tractor Zoom Pro's transparent, market-backed comps and values without ever leaving AgWare. Equipment lists and assets sync in both directions, so data entered in one system reflects in the other.

"Lenders told us exactly what they needed: the values they already trust, without having to leave the system they already work in," said Britt Busch, Director of Product at Tractor Zoom. "That's what this integration delivers. We built Tractor Zoom Pro to be the source of truth for equipment values in agriculture, and this makes that truth available right where lenders are making decisions. "

"This is night and day for our team," said Richard Dufour, Senior Software Engineer, Chattel Management and Sales, at AgWare. "The process is a whole lot easier now, very smooth; we're going to save our users a lot of time creating a list in just a few clicks, and getting values, comps, and full make, model, type, and subtype detail all in one place. Keeping our lists in sync just got a lot easier, too."

Key benefits for lenders include:

• Faster appraisals completed without leaving AgWare
• Fewer manual errors from re-keying data between systems
• Transparent, defensible values on every report, backed by the same data Tractor Zoom Pro customers already rely on
• One source of truth. Tractor Zoom Pro values flow directly into the lender's report

The Chattel by AgWare integration is available today to all lenders using Tractor Zoom Pro's Equipment Lists. Lenders can contact their Tractor Zoom Customer Success representative to get set up.

About Tractor Zoom
Tractor Zoom is the market intelligence platform trusted by equipment dealers, ag lenders, and heavy equipment professionals. Its solution suite, Tractor Zoom Pro, Anvil Pro, and Tractor Zoom Marketplace, is powered by $75B+ in real equipment transaction data across 40,000+ make/model combinations, updated daily. Learn more about Tractor Zoom's tools for Ag Lenders.

‍About Chattel by AgWare Inc.
Chattel is AgWare’s agricultural chattel valuation platform for Farm Credit and other ag lenders. The solution includes a customer-hosted web application and a companion mobile inspection app that help appraisers and valuators capture subject and inspection data (, including geocoded photos), scan serial numbers, manage comparable sales, apply third-party equipment and commodity market data, and generate final valuation reports. Through integrations such as Tractor Zoom, AgWare Chattel helps valuation teams bring current equipment market intelligence into their existing appraisal workflows. For more information, visit www.agchattel.com.

Tractor Zoom Media Contact:
Lucille Carver, Director of Marketing
lcarver@tractorzoom.com

AgWare Media Contact:
Richard Dufour, Senior Software Engineer
richard.dufour@uaar.net