Farm Equipment Continues Trade Values & Trends Content Series with Tractor Zoom

Brookfield, Wis. — The editors of Farm Equipment, with the support of Tractor Zoom, are happy to announce the extension of the Trade Values & Trends content series in Farm Equipment magazine and on Farm-Equipment.com.

The series will provide dealers with monthly used equipment data in a standing monthly feature. Each month, specific product categories will be reported to the Farm Equipment audience via the print magazine as well as online.

“Used equipment is an integral part of any dealership’s success, and that starts with valuing the trades correctly,” says Kim Schmidt, Farm Equipment executive editor. “We’re excited to work with Tractor Zoom on this series to help bring dealers the data they need to make smart valuation decisions.”

Starting in April 2026, Tractor Zoom will also serve as the exclusive data source for Ag Equipment Intelligence’s coverage and analysis of used equipment trends.