How Town & Country Implement Cut Quote Time by 50% with Anvil Pro

Town & Country Implement is a two-location Case IH, New Holland, and Kubota dealer in northwest Iowa. For years its sales team ran on pen and paper, personal Excel sheets, and a shared OneDrive folder that never quite stuck — even a prior CRM attempt didn't quite take hold. With trades and quotes scattered across files with no shared view, deals that never got logged simply fell off the radar, and finding an old deal could mean an hour of digging with no guarantee it was still there.

To bring every deal into one place, Town & Country turned to Anvil Pro, built alongside the Tractor Zoom Pro trade valuation tools the team already trusted, connecting trade-ins, quoting, deal stages, and internal communication into a single workflow both stores could see.

How they succeeded

By connecting trade appraisals, quoting, deal-stage tracking, and internal messaging inside Anvil Pro, Town & Country gave both stores one shared view of every deal — and a faster way to move it forward.

Key results included:

• ~50% faster quote-building, with manufacturer programs now auto-pulled straight into the quote
• ~2+ hours saved per week, per rep
• 75%+ adoption of CRM and Deal Workflow features, including reps who once resisted being "tracked"

Old deals that once meant an hour of digging now reopen in seconds, notes and reconditioning figures intact. And with every rep's trade-ins visible across both stores, Ross can connect a customer with whichever salesperson took in the unit he's looking for.

Download the full case study to see how Town & Country Implement connected trades, quotes, and communication into one platform — and got even the biggest skeptics on board.