What the Data Is Telling Us: Early Summer Equipment Market Webinar

Watch the on-demand webinar recording
Tractor Zoom's Director of Insights, Andy Campbell, spent two weeks pulling together the latest ag equipment market data, and he packed it all into one hour. The live session is over, but the full recording is available to watch now.
What Andy covers in this session
The ag equipment market is at a pivot point. Inventory levels are improving across most categories, but a meaningful amount of supply is approaching aged status before fall — and the dealers who understand where the pressure is building will be better positioned to act on it.
In this session, Andy works through the data category by category:
- Combines: Class 8s are in a healthier spot, with actual sold values improving year-over-year. Class 9+ combines still carry risk; a significant pipeline of units could turn aged if they don't move this summer.
- Row Crop Tractors: Larger units are showing stabilization and early signs of speculative buying activity. Smaller row crop tractors are seeing slower sales velocity — only about 25% of low-hour units are selling within the first 60 days, down from a historical norm of ~38%.
- High-HP 4WD Tractors: Supply hasn't dropped enough to offset slower demand. Aged inventory continues to build, and price elasticity is a growing concern.
- Sprayers: One of the stronger categories. Supply is down 28%, the aged proportion has dropped significantly, and actual sold values are holding up well.
- Planters: Down 37% in supply year-over-year — one of the first categories to start the decline, and potentially one of the first to see new purchase demand return. Early order activity in late May and June is an encouraging signal.
- Grain Carts & Tillage: Two categories Andy flags as high-risk due to price elasticity; equipment farmers can repair, delay, or substitute, especially as input costs climb and purchasing power tightens.
Andy also covers the macro picture: where net farm income stands, what the Farm Bill means (and doesn't mean) for equipment demand, rising input costs, and what global factors to watch heading into the second half of 2026.
About your host
Andy Campbell is the Director of Insights at Tractor Zoom. He combines hands-on farming experience with deep data expertise to decode the trends shaping today's ag equipment market — and translate them into decisions dealers can actually use. At Tractor Zoom, Andy leads market intelligence and equipment valuation research, collaborating regularly with industry media and presenting at conferences nationwide.
Raised on a multi-generation farm in northern Iowa, Andy still manages his family operation while working with dealerships and agribusinesses across the country to make sense of machinery values, market dynamics, and buyer behavior. His background spans Fortune 500 firms, tech startups, and academia, with a degree in chemical engineering and an MBA from the University of Iowa.
When Andy talks about what the data shows, dealers pay attention.
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