What the Data Is Telling Us: Q2 Equipment Market Webinar

The market is moving. Here's what the numbers say.

Used equipment values are shifting. Inventory age is a real cost. And making pricing decisions based on gut feel (or lagging data) is leaving money on the table.

Join Tractor Zoom's Director of Insights, Andy Campbell, for a live breakdown of what the ag equipment market data is telling us right now and what it means for your inventory strategy heading into the second half of 2026.

If you're managing inventory in a market that feels harder to read than it used to be, this session will give you a clearer picture of where things stand and what to do about it.

You’ll learn:

• Where ag equipment values are headed into summer and fall, and which categories are most exposed
• How inventory age is quietly compressing margins across the market
• What turn rates look like by segment — utility/row crop/4WD tractors, combines, sprayers, headers, and more
• What's moving, what's stalling, and how to benchmark your own inventory against market trends
• What the second half of 2026 is shaping up to look like and how to position your lot

Who should attend

This session is built for dealership leaders and used equipment managers responsible for inventory performance and pricing decisions:

• Owners & Principals making capital and sourcing decisions for the back half of 2026
• GMs accountable for turn rates and aged inventory performance
• UEMs pricing units and managing acquisition strategy
• Sales Managers looking to tighten the gap between appraisal and real-world market value

What you'll walk away with

All registered attendees will receive:

• Webinar Replay: Full on-demand access to the recorded session to review with your team or share with others in your organization.
• Equipment Dealer Playbook: A recap of what we’re seeing in each category, what it means for dealers, and what you can do at your dealership to prepare.

About your host

Andy Campbell is the Director of Insights at Tractor Zoom. He combines hands-on farming experience with deep data expertise to decode the trends shaping today's ag equipment market — and translate them into decisions dealers can actually use. At Tractor Zoom, Andy leads market intelligence and equipment valuation research, collaborating regularly with industry media and presenting at conferences nationwide.

Raised on a multi-generation farm in northern Iowa, Andy still manages his family operation while working with dealerships and agribusinesses across the country to make sense of machinery values, market dynamics, and buyer behavior. His background spans Fortune 500 firms, tech startups, and academia, with a degree in chemical engineering and an MBA from the University of Iowa.

When Andy talks about what the data shows, dealers pay attention.

Get the market picture before you need it.

The dealers who act on real-time, accurate data are the ones who price confidently, turn inventory faster, and protect margin when the market tightens.

This is a free, live, one-hour session.