How LandPro Equipment Improved Lead Follow-Up Across 19 Locations

As LandPro Equipment expanded rapidly across the Northeast and Midwest, maintaining consistent lead follow-up and internal communication became increasingly difficult. With teams spread across 19 locations, leads were handled differently by each salesperson, marketing lacked visibility into follow-up, and internal communication was fragmented across tools.

To bring structure and accountability to a growing operation, LandPro turned to Anvil Pro, using its internal and external messaging tools to connect sales, marketing, and leadership in one centralized workspace.

“We’re able to see how far a salesperson has gone with the customer, whether they’re following up the suggested three times, and what their close rate looks like.” — Molly Haungs, Marketing Manager, LandPro Equipment

How they succeeded

By centralizing messaging, lead tracking, and internal requests inside Anvil Pro, LandPro gained clear visibility into how leads were handled—and who was following up.

Key results included:

• 100% cross-department and location visibility
• 92% utilization of request records for tracking follow-up
• Faster lead response through centralized, trackable customer messaging

In one outreach campaign, LandPro’s team used mass text messaging to reach hundreds of customers and generated 22 tractor sales. These represent opportunities that may have been missed with manual follow-up.

📑 Download the full case study to see how LandPro Equipment unified communication, improved lead accountability, and scaled its sales operation with confidence.