How Customers & Partnerships Shaped Tractor Zoom’s 2025 Milestones
12/10/2025By Kyle McMahon, CEO, Tractor Zoom
As we move into 2026, I want to take a moment to reflect on the progress our customers and partners helped shape in 2025. It was a year defined not just by product updates or platform growth, but by listening — listening to what dealers, lenders, auctioneers, and OEMs truly need to navigate a complex and rapidly changing equipment market.
Because of these partnerships, we built solutions that help the industry move more iron, make faster decisions, and operate with greater confidence.
Tractor Zoom’s mission has always been simple: Connect the right data to the right people when and where they need it so the heavy equipment industry can sell and value more efficiently and transparently. In 2025, that mission accelerated — and that’s because our customers pushed us to innovate in the right places.
2025 at a glance: Key momentum metrics
To ground this year’s progress in clear business outcomes, here a few high-level metrics that define Tractor Zoom’s 2025 momentum:
- 27% growth in dealer organizations using the Tractor Zoom Suite since 2024, now representing 1,386 active dealer locations across North America.
- 5× expansion in OEM data partnerships, including programs, pricing, quoting, and equipment details.
- 8× growth in software product integrations, connecting with major OEM, DMS, workflow, and document-management systems.
- Industry-leading market visibility, with nearly half of all U.S. dealer rooftops listing equipment on Tractor Zoom.
- Record platform engagement, including 81% Anvil Pro utilization and a doubling of TZ Pro workflow activity, reflecting stronger adoption across sales, operations, and valuation teams.
Now, let’s dig into the details in a year shaped by customer input, collaboration, and shared momentum.
A growing dealer network built on customer-led priorities
Feedback from dealers about operational challenges, tighter margins, faster cycles, aging inventory, and disconnected systems in the market guided every decision we made in 2025.
The result?
A dealer network that expanded at a strong double-digit rate, with more organizations adopting Tractor Zoom Pro, Anvil Pro, or both platforms as cornerstones of their workflows. In 2025, our dealer customer base increased by 27%, with meaningful growth among lenders and Farm Credit associations as well.
Today, 1,387 dealer locations use the Tractor Zoom Suite – over 18% of all U.S. rooftops and nearly one-third of rooftops of multi-location (3 or more) ag dealerships across the U.S. and Canada. This footprint continues to grow quarter over quarter, reflecting how essential real-time data, CRM alignment, and integrated quoting have become in modern dealership operations.
This wasn’t just growth for growth’s sake. It was grounded on one of our core values: When we listen and build what dealers actually need, adoption follows.
Just a few of the new dealer groups joining the Tractor Zoom suite in 2025
Strengthening industry partnerships – because dealers asked for deeper visibility
Dealers told us they needed more upstream and downstream clarity, especially from their OEMs and auction activity.
So in 2025, we expanded both.
OEM program-data partners
- OEM program data-sharing relationships grew 5× year over year, unlocking more streamlined workflow with programs, pricing, and equipment details.
- We launched our first OEM cross-marketing initiative with AGCO, a model we’ll continue expanding to other manufacturers in 2026.
Auction network growth
- We continued to grow our auction partner network in 2025, pushing us to 760 total partners and deepening the industry coverage dealers rely on.
These partnerships weren’t just strategic. They were direct responses to customer requests for better data access to price more confidently and move more equipment.
Product adoption: Dealers are doing more, faster – because their feedback shaped our roadmap
One of the most encouraging trends of the year went beyond just new customers and platform usage – it was how much utilization and stickiness increased because we solved the right problems.
Anvil Pro utilization
Customers told us they needed:
- A more connected sales workflow
- Centralized and faster quoting
- Cleaner CRM alignment
- Tighter integration with OEM programs and DMS systems
So we built exactly that, and utilization by all dealership departments jumped as a result.
- 81% overall platform usage – an increase of 37% from 2024.
- Record-high engagement rates across every core solution:
- CRM: 86%
- Stock Unit Management: 81%
- Order to Cash: 68%
- Quote & Sales Pipeline: 67%
Dealers made it clear that when workflows are connected, adoption soars and operational speed follows, which is demonstrated by increased sales efficiencies among our Anvil Pro customers.
Tractor Zoom Pro utilization
We also heard loud and clear that dealers needed faster, clearer insights to price inventory and manage market volatility.
That feedback drove product changes that led to:
- Significant growth in appraisal activity
- More than double the inventory and list-event tracking
- All-time high use of Equipment Search Appraisal tools
Dealers using Tractor Zoom Pro are turning used equipment faster than the market average, driven by sharper pricing decisions, clearer visibility into demand, and more accurate real-time comps.
Integrations and infrastructure: Pioneering connections with technology partners
One of the biggest challenges we hear from dealers is that the systems they use daily are disconnected.
So in 2025, we responded by focusing more heavily on integrations:
- Dealer-system integrations expanded to cover the majority of DMS platforms used in the industry.
- Software product integrations grew 8× year over year, connecting Anvil Pro and TZ Pro to tools dealers use every day, including John Deere systems, CNH, AGCO, Kubota, DocuSign, and more.
Every system integration we launched this year started with a direct request from a customer.
Every single one.
Dealer solutions: New tools complete our end-to-end workflow platform
Anvil Pro Quote – because dealers needed faster, more accurate quoting
Dealers consistently told us that quoting was slow, inconsistent, or disconnected from CRM, inventory, and valuation workflows.
So we built Anvil Pro Quote, and customers immediately proved its value.
- Rapid adoption across early customer groups
- One piloted customer created 1,400 new quotes in several months
- Hundreds of equipment models quoted
- Usage scaling quickly as dealers saw how fast quoting becomes when tied to real-time inventory and CRM data
Customers told us it would move iron faster, so we built it to help them do just that.
Tractor Zoom Pro Inventory in Anvil Pro – because dealers wanted comps in their sales workflow
Tractor Zoom Pro customers have always had access to the most accurate real-time equipment comps, but Anvil Pro users previously had to toggle between platforms to perform trade-ins or reprice inventory.
Now, dealers can access the industry’s most complete third-party market pricing data directly within Anvil Pro’s connected platform.
- Seamlessly reprice and appraise equipment
- Manage inventory and view stock units inside Anvil Pro
- Flag aging equipment and evaluate inventory health instantly
This final link in the workflow chain lets dealers move from initial quote to final invoice without ever leaving a single browser window.
Customer service: Faster, more reliable support – because dealers deserve it
We heard your feedback:
- Faster response times
- More proactive support
- Implementations that don’t disrupt the business
So we rebuilt our service model.
- Total implementations increased by 50% year over year.
- Average SR ticket completion times dropped from 14 days to 4 — a 3.5x increase in speed.
- Launch timelines stayed on track even as integrations expanded.
This is the level of support a modern dealership operation should expect, and we’re committed to raising the bar even further.
Market coverage and data depth: The visibility customers need to price with confidence
Dealers need clean, comprehensive, defensible market data.
So we expanded our reach in ways that directly support that goal:
- Nearly half of all U.S. dealership rooftops now list equipment on Tractor Zoom
- Dealer-listed inventory growth continued at a strong double-digit rate
- Expanded coverage strengthened every appraisal, trade-in valuation, and market comparison
This isn’t just data growth; it’s clarity that helps dealers protect margins and move more equipment.
Customer stories: Proof that customer-led innovation works
Across 2025, dealers showed what’s possible when technology adapts to real workflow challenges:
- Hoober Inc. improved visibility and alignment across teams
- Great Plains Kubota launched Anvil Pro under tight timelines with zero downtime
- LandPro Equipment streamlined quoting and lead processes across dozens of stores
We also partnered with JRE, AKRS, and other customers on custom workflow projects – each built around customer-specific needs.
These stories prove a simple truth: When customers guide the product, the industry moves forward.
Looking ahead to 2026: Building with you, for you
The progress we made in 2025 wasn’t accidental. It came directly from you, your insights, your challenges, your ideas.
As we head into 2026, our commitment is clear:
- Listen to customers first.
- Build what the industry actually needs.
- Deliver the most accurate equipment data available.
- Connect systems that weren’t built to talk to each other.
- Help dealers and lenders move more equipment with confidence.
The momentum we built together this year is just the beginning.
Here’s to building a stronger, more connected equipment industry – and to building it together with you.
— Kyle McMahon