How LandPro Equipment Streamlined Sales Across 19 Locations
11/10/2025
As LandPro Equipment grew from 10 to 19 locations across regions, their leadership faced a major challenge: How to keep sales, marketing, and inventory aligned without slowing down the business.
LandPro had tried another CRM tool before, but the vendor had over-promised and under-delivered. Siloed systems, inconsistent adoption, and limited visibility between teams remained. The dealership needed a platform that could actually connect departments and scale with its rapid growth.
A solution that integrates systems and connects departments
LandPro partnered with Tractor Zoom to switch to Anvil Pro, a platform designed for equipment dealers that brings CRM, quoting, and internal communication into one connected workspace.
By configuring the system around LandPro’s sales process, the team centralized customer data, streamlined quoting workflows, and made communication between stores and departments faster than ever.
- Above 90% platform adoption by employees across all locations
- Lead visibility for both sales and marketing
- Integrated communication between service, sales, and store management
LandPro’s CFO and Vice President, Ryan Payment, calls this connected workspace and database a “game-changer.”
“Now we've been able to centralize all of our processes, but centralize them in one platform, which we didn't really have before. So everything is in one platform, and that allows us to have what I call very ‘centralized processes and decentralized people’.” —Ryan Payment, VP & CFO, LandPro Equipment
The results
With Anvil Pro, LandPro aligned its entire sales organization around one consistent, data-driven process, turning growth pain points into operational strength. Sales reps now manage deals through a unified pipeline, managers track performance at a glance, and leadership has the visibility needed to scale with confidence.
Read the full case study to see how LandPro built a system that scales as fast as their business — and how your dealership can do the same.
