Compeer Financial Automates Over 3,000 Equipment Valuation Lists with Tractor Zoom

Case Study Summary:

Compeer Financial partnered with Tractor Zoom to streamline its chattel evaluation process — digitizing thousands of machinery lists, accelerating loan renewals, and freeing up staff to focus on higher-value client work.

The Challenge:

Compeer's equipment valuation process was built on manual searches across multiple online sources and calls to area auctioneers — a time-consuming approach that often produced conflicting data requiring further investigation. And because annual loan renewals meant repeating that research for every piece of equipment in a customer's fleet (sometimes dozens of machines per client), the burden compounded quickly.

To scale without adding headcount, Compeer needed to fully digitize its client equipment lists and replace manual market research with a reliable, automated solution.

The Solution

Compeer partnered with Tractor Zoom to automate equipment list digitization and tap into continuously updated market valuations — replacing fragmented, manual processes with a single, streamlined workflow.

"The team at Tractor Zoom took time to understand what we needed and what we wanted, and was able to deliver solutions to meet those needs."
— Michael K. Morris, ARA, MAI, VP Appraisal Chief Appraiser, Compeer Financial

Download the full case study to see how Compeer implemented the solution and what they achieved. →

The Results

Compeer digitized over 3,000 machinery lists without adding resources, and significantly reduced the time required to process loan renewals — giving their team more capacity to serve clients in meaningful ways.

"We can go ahead and take that equipment list with one click of a button and get updated values... It just gives it a one-click, one-stop shop, and that's going to make it super simple."
— Chelsey Janzen, Accredited Senior Appraiser (ASA), Senior Chattel Evaluator, Compeer Financial

About Compeer Financial

Compeer Financial is a member-owned Farm Credit cooperative providing loans, leases, risk management, and financial services across 144 counties in Illinois, Minnesota, and Wisconsin. With 1,345 team members serving approximately 73,000 member-owners, Compeer brings specialized expertise and personalized service to farms of every size.