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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

tractor on mobile phone icon

Missing Equipment is Hurting Our Bottom Line

Take control of your inventory, reduce costly mistakes, and boost profitability with Tractor Zoom Pro Equipment Tracker.

IMPACT

Lost equipment is more than just a headache — it’s costing you revenue and relationships

With equipment constantly moving between locations, frequent inventory turns, and high customer expectations, keeping track of every asset is no small feat. But unaccounted-for equipment does more than chip away at your bottom line — it can erode customer trust and harm your dealership’s reputation:

  • Lost Revenue: Every day equipment goes missing means lost sales opportunities and reduced profitability.  
  • Rising Carrying Costs: When inventory sits unsold due to poor tracking, it incurs ongoing costs over time, including storage, interest, insurance, taxes, and depreciation, all of which eat into your margins.
  • Damaged Customer Relationships: When equipment location or status is unclear, it creates delays and frustration for customers, weakening your relationships and making it harder to close deals.
  • Diminished Trust: If a salesperson or customer is the one to discover inaccuracies in equipment information — such as missing technology, incorrect specs, or hours that don't match what's listed at the time of trade — it casts doubt on the integrity of your entire inventory management process. These oversights can undermine confidence in your dealership’s professionalism and reliability.

Reduced Revenue

Increased Carrying Costs

Lower Market Share

Decreased Cash Flow

Reduced Gross Margin

WE CAN HELP

A solution that drives accountability and profitability

Tractor Zoom Pro’s Equipment Tracker simplifies inventory management and helps streamline the check-in and check-out process by offering real-time visibility, improving accountability and safeguarding your dealership’s bottom line.

desktop view of Anvil Pro Trade Assessments

SOLUTION

Equipment Tracker

  • Get complete, real-time visibility of your inventory across all locations, ensuring equipment isn’t misplaced or lost.
  • Automate your processes with customizable real-time notifications, keeping your team aligned and reducing costly errors caused by manual tracking.
  • Boost efficiency and profitability by minimizing inventory discrepancies, ensuring happier customers, and freeing time for your team to focus on sales and customer service.
Explore Equipment Tracker

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

RESOURCES

Additional tools for boosting inventory management

Ready to take control of your inventory today and streamline your check-in and check-out process?

Request Demo

Looking to solve more challenges?

See how Tractor Zoom can help.

Dealer Challenges ▶

My Turn Rate is Low

My PO Process is Cumbersome

We Aren’t Getting in Front of Customers

My Sales Team Isn’t Using the CRM

My Trade Evaluation Process is Too Slow

Communication Gaps Holding Us Back

We Can't Afford New Software