REAL-TIME EQUIPMENT VALUATION & PRICING

POWERED BY THE FASTEST GROWING, MOST TRANSPARENT FARM EQUIPMENT AND HEAVY MACHINERY DATABASE

Platforms

The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

Solutions

See how Tractor Zoom solutions help organizations digitally transform their business to make more connected, streamlined, and data-driven decisions around farm equipment and heavy machinery.

Solutions by Organization Type

For All Organizations

Equipment Comps & Values

Equipment Market Trends

Equipment Marketing

Tractor Zoom AI

For Financial Institutions

Equipment Lists

Equipment List App

For Equipment Dealerships

Dealer CRM

Appraisals & Trade Assessments

Inventory Management

Sales Pipeline

Sales Targets

Marketing Requests

Order to Cash

Wholesale Marketplace

Who We Serve

Tractor Zoom leverages data and technology to empower business decisions. See how we're uniquely positioned to help your organization.

By Organization Type

Equipment Dealerships

Farm Credit System

Ag Lenders

Auctioneers

By Industry

Agriculture

Construction

Resources

From market trends to data-driven inventory management strategies, change management best practices, and more – Tractor Zoom has you covered.

Resources

Events & Webinars

Customer Stories

Knowledge Base

Blog

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Platforms

Solutions

Who We Serve

Resources

The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

MARKET TRENDS

Transform Equipment Supply Data Into Actionable Insights

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HOW YOU BENEFIT

Implement informed business decisions

When evaluating how the used equipment market is moving and how it will affect your organization, scouring conflicting and disordered resources on the internet takes too much time and accessing only first-party data often results in a skewed picture of reality.

Tractor Zoom Pro Market Trends is our fast-growing, transparent database of heavy equipment sale data users harness to quickly pinpoint the strength of the market, what it’s doing, where it’s going, and even where inventory sits in the market from an hour, year, or cost-per-hour range, and more.

Uncover insights

Monitor the market at a category or subcategory level, then drill into individual models in your regions to make apples-to-apples comparisons.

Manage risk

Farm Credits and other ag lenders keep a pulse on equipment supply and changing values on a consistent basis to manage their risk and identify changes that warrant a re-evaluation of clients’ balance sheets.

Take action quickly

Capitalize on inventory opportunities or prevent challenges before they happen with data in real time, not what happened last month or last quarter.

Set long-term strategy

Tractor Zoom Pro equipment dealers can determine where supply sits, how fast it’s moving, its listed value, and where gluts might exist. Now they can confidently build strategy, manage what units they bring in, and determine how they can more effectively turn them.

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.