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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

ANVIL VS. DEALER MANAGEMENT SYSTEMS

Anvil Pro – The Only Dealer Intelligence Platform

Anvil Pro seamlessly integrates all your systems, centralizes your operations, automates workflows, and delivers deep insights across your entire dealership, from customer engagement to inventory management and beyond.

Discover why savvy dealerships choose Anvil Pro, the ultimate dealership intelligence platform that overcomes the limitations in your existing business management tools.

Switch to an intelligent and integrated resource to capture more leads, close more sales, and grow your market share.

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Why choose Anvil Pro over other tools?

You may have one or multiple services that support your business, but are they truly enabling you to live up to your potential?

Now is the time to evaluate your technology and allow your team to work smarter. Here’s how Anvil Pro stacks up against the competition.

BRAND

Customer

TRAX

Configuration & Scalability

Outstanding

Acceptable

Integrations

Outstanding

Acceptable

Data Management & Security

Outstanding

Acceptable

Mobile Access

Outstanding

Unacceptable

User Experience & Training

Outstanding

Acceptable

OEM-Specific Solutions

Non-OEM CRM

Proprietary Software

PROVEN TRACK RECORD

3 reasons to opt for Anvil Pro

Tailored to meet the needs of your dealership.

Anvil Pro is designed with flexibility and configuration in mind. Anvil Pro’s solutions adapt to your specific processes, including quoting, trade assessments, PO fulfillment, and more, without requiring external developers for even advanced configurations. This ensures seamless integration and immediate impact on your operations.

Strategic partnership focused on your growth.

Tractor Zoom integrates a variety of systems to ensure your Anvil Pro platform works seamlessly with your entire ecosystem. Tractor Zoom's Success team is dedicated to your long-term profitability, providing ongoing support and strategic guidance to ensure Anvil Pro consistently delivers value in line with your business goals.

Intuitive experience built to automate your day-to-day workflows.

Anvil Pro leverages real-time data and intelligent software to help your team work more efficiently. By understanding your dealership’s standard operating procedures (SOPs), we identify opportunities to digitize and streamline processes using Anvil Pro’s intuitive workflows — minimizing manual effort and maximizing productivity.

Unlock the full potential of your dealership with Anvil Pro — the intelligent choice for fueling growth.

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