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Platforms

Solutions

Who We Serve

Resources

The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

ANVIL VS. OEM CRMs

Anvil Pro – The Best Alternative to OEM CRMs

Discover why savvy dealerships are switching to Anvil Pro, the ultimate dealership intelligence platform that goes beyond customer relationship and inventory management. Anvil Pro seamlessly integrates all your systems, automates operations, and delivers deep insights across your entire dealership, from customer engagement to inventory management and beyond.

With Anvil Pro, you’ll harness the connected data and advanced tools to capture more leads, close more sales, and grow your market share.

Fuel your dealership’s growth with Anvil Pro today. ▼

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ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Platform Comparison: Why choose Anvil Pro over OEM CRM platforms?

OEM-sponsored Customer Relationship Management (CRM) systems are designed with a broad, one-size-fits-all approach to accommodate the diverse needs of all their dealerships: From a small 4-store turf operation to a sprawling 20-store ag dealership, regardless of whether it is located in the U.S., Europe, or beyond. This mass-market focus often results in limitations when it comes to tailoring the platform to meet the unique demands of your dealership. In contrast, Anvil Pro offers a fully configurable platform that evolves with your business, delivering superior adaptability and precise operational alignment to meet your dealership’s specific needs.

BRAND

OEM CRMs

Configuration & Scalability

Outstanding

Acceptable

Integrations

Outstanding

Acceptable

Data Management & Security

Outstanding

User Experience & Training

Outstanding

Acceptable

Mobile Access

Outstanding

Acceptable

Customer Support

Outstanding

Acceptable

Reporting & Analytics

Outstanding

BRAND

John Deere SMO

Configuration & Scalability

Outstanding

Acceptable

Integrations

Outstanding

Acceptable

Data Management & Security

Outstanding

User Experience & Training

Outstanding

Acceptable

Mobile Access

Outstanding

Acceptable

Customer Support

Outstanding

Acceptable

Reporting & Analytics

Outstanding

PROVEN TRACK RECORD

3 reasons to choose Anvil Pro over OEM CRMs

Tailored to meet the needs of your dealership

Unlike OEM-driven platforms that cater to a broad spectrum of dealerships regardless of size, region, or equipment type, Anvil Pro is designed with flexibility and configuration in mind. Anvil Pro’s solutions adapt to your specific processes, including quoting, trade assessments, PO fulfillment, and more, without requiring external developers for even advanced configurations. This ensures seamless integration and immediate impact on your operations, maximizing your dealership’s potential to capture more leads, close more sales, and grow your market share.

Powered by Salesforce, the industry leader

Anvil Pro is built on Salesforce, the world’s leading CRM platform, offering unparalleled functionality, reliability, and integration capabilities. With Salesforce commanding a 21.7% market share compared to Microsoft Dynamics’ 5.9% or Oracle’s 4.4%, you’re choosing a platform with a proven track record of success across industries.

Why does the underlying platform matter?

Choosing a dealer intelligence platform powered by Salesforce means you’re not just getting a tool; you’re investing in a robust, user-friendly infrastructure trusted by millions. Anvil Pro leverages this powerful foundation, combining industry-leading CRM capabilities with intelligent features tailored specifically for equipment dealerships, ensuring your business is always ahead of the curve.

Strategic partnership focused on your growth

While OEMs often provide support only for their own technology, Tractor Zoom takes a broader approach, integrating a variety of systems to ensure your Anvil Pro platform works seamlessly with your entire ecosystem. Tractor Zoom's Success team is dedicated to your long-term profitability, providing ongoing support and strategic guidance to ensure Anvil Pro consistently delivers value in line with your business goals.

Unlock the full potential of your dealership with Anvil Pro—the intelligent choice for fueling growth.

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