4 strategies to navigate a shifting equipment market in 2025

1/23/2025
The road ahead for the equipment market will be bumpy, but with the best information, strategies, and growth mindset, you can navigate the challenges effectively.
Here are four strategies to employ at your dealership this year:

1. Increase frequency of pricing reviews.

Pay close attention to regional market trends and auction price and dealer supply data to stay one step ahead. We are still seeing good value of actual sold prices (relative to list price) taking place, just at a slower pace.

2. Optimize inventory management.

In talking with many dealers across the country, we’ve seen success stories of aggressively reducing inventory to increase available cash, which in turn provides room to purchase needed inventory on wholesale when the opportunity arises.

3. Watch supply levels.

The US farm market is down across the board, so the differentiator is the available supply of equipment. Keep an eye on the overall supply of categories and models to understand when supply growth has plateaued. This may be the earliest indicator of market values leveling out.

4. Investing in efficiency and effectiveness in down markets.

The best time to improve any operation was last year. The second best time is today. Industries and businesses under stress show cracks, which provide insight into areas that need to be addressed.

With the right tools and insights, you can confidently navigate the evolving challenges of the ag industry, making smarter decisions around pricing, sales, marketing, and inventory management. To see how Tractor Zoom empowers our partners to sell equipment more efficiently and optimize their operations, request a personalized demo today.

Request a personalized demo today.

Request Demo