Equipment Velocity Guide: How Slow Movement Impacts Margins
9/8/2025When the market is soft, the lot is full, and margins are under pressure, many dealerships instinctively turn to repricing to spark sales. But here’s the catch: Repricing alone doesn’t always fix slow-moving inventory.
The underlying culprit? Equipment velocity.
This measures how quickly iron moves from acquisition to final invoice. It’s the difference between equipment that fuels cash flow and equipment that quietly drains it through floorplan interest, insurance, and missed opportunities.
Why dealers can’t afford to ignore velocity
Slow-moving equipment ties up capital, blocks reorders, and forces markdowns that eat into margins.
High velocity, on the other hand, frees cash to reinvest in in-demand models, protects margins by reducing markdown pressure, and provides the data needed for smarter acquisitions and pricing decisions.
Get a practical framework for moving equipment faster
Our short, detailed guide, the Equipment Velocity Framework, breaks down the bottlenecks that slow down sales and gives you some practical steps to overcome them.
Inside this guide you’ll find:
- Hard numbers showing how aging equipment erodes margins over time.
- A rundown of the biggest velocity killers inside dealerships.
- Benchmarks for realistic turn goals by category.
- Practical steps for monitoring and enforcing deal velocity.
This isn’t an abstract theory, but rather an actionable playbook with tips and tools that your managers and sales teams can apply immediately to shorten the time from quote to invoiced and gone.
Get the full guide here
Dealers using Tractor Zoom’s solutions are already turning inventory up to 20% faster than competitors. Download the full PDF guide to see how you can do the same, and start finding ways to protect profitability even in a slower market.