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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

Deliver a Connected Customer Experience with Anvil Pro

Work smarter, not harder with the only CRM and inventory management platform designed specifically for equipment dealerships, and powered by Salesforce – the world’s #1 CRM.

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Watch an Overview

SHAPING THE FUTURE OF THE EQUIPMENT INDUSTRY

Introducing the Tractor Zoom Dealer Innovation Council

At Tractor Zoom, our mission is to revolutionize how dealerships harness data and technology to fuel their growth. Innovation and collaboration are at the core of everything we do, which is why we’ve assembled a dynamic team of progressive and strategic thinkers from the industry to form the Tractor Zoom Dealer Innovation Council. This council plays a crucial role in guiding us as we continue to develop solutions that meet the needs of all dealerships, regardless of OEM, region, or size. While we value continuity and experience, we also remain open to fresh perspectives and insights to ensure our approach evolves with the industry.

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Meet the members of our Dealer Innovation Council

Our Dealer Innovation Council includes representation from all major OEMs, regions, and roles, bringing a diverse range of expertise to the table. Their insights, along with feedback from all of our customers, help us continue to create solutions that address today’s challenges and anticipate tomorrow’s opportunities. It’s through this collaborative approach that Tractor Zoom remains a trusted partner for dealerships everywhere.

Stacy Anthony

CEO

AgRevolution

Ronnie Barnett

CFO

H&R Agri-Power

Thomas Dement

Strategic Planning Manager

James River Equipment

Ben Freidhof

General Mgr Used Equipment

Ziegler Ag Equipment

Trent Giles

Wholegoods Program Manager

KanEquip

Jame Guedeman

Director of Sales Operations

Prairieland Partners

Chris Hiemstra

CIO

Horizon Ag & Turf

Dennis Howard

Sr. Vice President of Equipment

RDO

Nate Jannsen

Aftermarket Sales Support Mgr

C&B Equipment

Brian Knotts

Vice President

GreenMark Equipment

Lane Lisonbee

Manager of Data & Analytics

Stotz Equipment

Brian Marshall

Corporate Systems Director

United Ag and Turf

Ryan Payment

CFO

LandPro Equipment

Mike Scholten

General Manager

Scholten Equipment

Kevin Vandervort

Used Equipment Manager

Hoober Inc.

Join the conversation

We believe every dealership’s perspective is valuable. Share your insights and help us shape the future of the equipment industry together.

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