Work smarter, not harder with the only CRM and inventory management platform designed specifically for equipment dealerships, and powered by Salesforce – the world’s #1 CRM.
SHAPING THE FUTURE OF THE EQUIPMENT INDUSTRY
At Tractor Zoom, our mission is to revolutionize how dealerships harness data and technology to fuel their growth. Innovation and collaboration are at the core of everything we do, which is why we’ve assembled a dynamic team of progressive and strategic thinkers from the industry to form the Tractor Zoom Dealer Innovation Council. This council plays a crucial role in guiding us as we continue to develop solutions that meet the needs of all dealerships, regardless of OEM, region, or size. While we value continuity and experience, we also remain open to fresh perspectives and insights to ensure our approach evolves with the industry.
Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.
Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.
Our Dealer Innovation Council includes representation from all major OEMs, regions, and roles, bringing a diverse range of expertise to the table. Their insights, along with feedback from all of our customers, help us continue to create solutions that address today’s challenges and anticipate tomorrow’s opportunities. It’s through this collaborative approach that Tractor Zoom remains a trusted partner for dealerships everywhere.
Stacy Anthony
CEO
Ronnie Barnett
CFO
Thomas Dement
Strategic Planning Manager
Ben Freidhof
General Mgr Used Equipment
Trent Giles
Wholegoods Program Manager
Chris Hiemstra
CIO
Dennis Howard
Sr. Vice President of Equipment
Nate Jannsen
Aftermarket Sales Support Mgr
Brian Knotts
Vice President
Lane Lisonbee
Manager of Data & Analytics
Brian Marshall
Corporate Systems Director
Ryan Payment
CFO
Mike Scholten
General Manager
Kevin Vandervort
Used Equipment Manager
We believe every dealership’s perspective is valuable. Share your insights and help us shape the future of the equipment industry together.