Always Be Improving: What’s Next for Tractor Zoom and the Dealers We Serve
10/28/2025By Kyle McMahon, Founder & CEO, Tractor Zoom
Starting this quarter, we’re inviting dealers into our internal leadership conversations about what’s working, what we’ve learned, and where we’re headed next. We’ll continue these quarterly candid talks with leadership to keep you informed of Tractor Zoom’s progress and our priorities for the future.
These aren’t product demos or press releases, but real conversations about how we’re partnering with dealers to build better systems, stronger teams, and smarter workflows.
Watch our first full conversation here for a deeper dive into what we discussed.
Dealers now need to do more with less
If there’s one constant I hear from dealer principals and GMs today, it’s that they now need to conduct business with fewer resources.
Workforces are leaner, inventory turnover is slower, and every decision is under a microscope. Yet the pressure to move faster and deliver better customer experiences hasn’t gone away, and this has exposed the cracks in how most dealerships manage programs and data.
We hear stories like this every week:
- A store sells a piece of equipment, only to find out later they missed an OEM program that could’ve saved the deal.
- Sales reps bounce between Excel sheets, PDFs, and portals just to price one machine or attachment.
- Critical information gets buried because their systems don’t talk to each other.
Each of these small inefficiencies costs time, trust, and margin. At scale, those gaps add up to real dollars. Our job is to remove that friction with tools that work the way dealerships actually operate.
Building with dealers, not just for them
The dealers we work with aren’t just customers but hands-on partners. We continue to build alongside them, sitting in their stores, learning their processes, and improving together. That’s how we’ve earned trust with dealers of all sizes and colors.
That’s why we’ve invested heavily in the “small s” in SaaS —the “service” aspect. Software alone doesn’t create value; service does. Change management is hard, especially for first-time tech adopters. How do we invest in partnership?
- Dedicated onboarding and change-management support.
- Direct collaboration with 80+ vendor networks and half of the top 200 dealerships.
- Shared best practices learned from thousands of real-world installs.
Dealers want to sell and service equipment, not build and maintain software. So, we make it a standard part of our process to walk with them every step of the way – from configuration and onboarding, to training end users and supporting customers well into our partnership.
Our 2026 vision: Smarter, faster, and more profitable
As we look ahead, our focus is on helping dealers operate with greater precision and profitability through connected workflows. Here are just a few ways we’re doing that.
Our universal quoting tool now brings program data directly into the sales process, helping salespeople see and apply OEM programs instantly in one platform. This is critical as dealers diversify beyond their mainline OEMs and take on multiple short-line manufacturers, each with its own rules, file formats, and incentives.
We’re also unlocking new opportunities through integrations that connect every part of the workflow – from market data and valuations to quoting and deal management – giving dealers one connected view of their business.
A surprising finding from our dealer data was that, on average, sales teams using our platform are 30% more efficient, effectively getting a full day back in their week. This means a full day to spend with customers, close deals, and find new opportunities.
“Our goal is to connect every part of the dealership workflow into one platform.”
Our team lives by a simple mantra championed by our VP of Growth Mike Meyerring: “ABI” – “Always Be Improving.” This means challenging ourselves and our partners to evolve. Dealers who are winning today aren’t doing things the way they always have. They’re rethinking how to use data, how to empower their teams, and how to grow efficiently.
Change is hard. But with a partner who listens, learns, and builds alongside you, it’s possible to not just adapt, but to thrive.
And as we head into 2026, that’s exactly where we’re focused: Helping every dealer we serve sell equipment faster, smarter, and more profitably.
-Kyle McMahon
Founder & CEO, Tractor Zoom