Tractor Zoom Q3 Auctioneer Advertising Summary
10/30/2023At Tractor Zoom, we’re committed to helping our auction and dealer partners, spanning over 1,900 locations, move lots by connecting more qualified buyers to available inventory.
Today, we represent over 400,000 (and growing) equipment buyers across the U.S. They are farmers, acreage owners, construction owners, and others who search for the equipment they need quickly and easily on TractorZoom.com and the Tractor Zoom app.
Our user base is highly engaged and actively seeking to buy machinery. Visits to and actions completed on Tractor Zoom properties constitute buying signals that enable us to not only provide our auction and dealer partners with the right target audience but deliver buyers who are ready to purchase.
We seamlessly direct leads to their website or bidding platform and provide transparent, real-time analytics to the sellers so they know what equipment is being viewed, how often, on what device, and more.
We employ many tactics to reach buyers so our auctioneer partners see the results they want. In Quarter 3 of 2023, we delivered the following to the over 600 auctioneers who work with us.
Dynamic Social Advertisements
Dynamic ads highlight equipment available for an upcoming auction and leverage machine-learning to promote equipment of most interest to users.
Q3 Statistics
- 41 ads
- Average 1,147 clicks per post and an average cost per click (CPC) of $0.30
- The best performing dynamic social ad came from Zomer Auction with 3,430 clicks ($0.10 CPC)
Boosted Social Posts
Co-branded organic social content drives engagement, which include shares, likes, comments, and other reactions, for upcoming auctions.
Q3 Statistics
- 40 posts
- Average 2,031 engagements per post and an average cost per engagement (CPE) of $0.10
- The best performing boosted social post came from Nick Graves with 10,130 engagements ($0.02 CPE)
Equipment Alert Emails
Tractor Zoom has built a captive audience of over 75K email subscribers. For our auctioneer partners, email ads always receive premium placement, with only one ad being sold per email.
Q3 Statistics
- 11 email ads
- Average 81 clicks per ad with a CPC of $4.91
- The best performing email ad came from Schneider Auction with 138 clicks for a cost per click of $2.89
In addition to these opportunities, Auctioneers are able to highlight historic or one-of-a-kind lots with an Interesting Iron article written by Ryan Roossinck of Tractor Zoom and video ads can be leveraged to feature upcoming auctions or equipment and are prioritized by Facebook and Instagram.
Learn more about how Tractor Zoom Pro helps auctioneers maximize their selling potential.