Open dialogue and constructive feedback enable us to enhance our technology, products, and services, so in this blog, we’re answering the top questions received from our ag lending customers who use Tractor Zoom Pro to standardize their equipment valuations.

Tractor Zoom Pro allows you to build and maintain lists of equipment assets tied to individual clients and their operations. These Equipment Lists are maintained in Tractor Zoom Pro where values can be updated at any time with just a click of a button, which is especially valuable when changing market conditions impact equipment values. Equipment Lists help create full traceability for audits or exams and provide the ability to instantly stress test your entire equipment portfolio. Our team of experts can help provide reporting and portfolio analysis so you may identify opportunities where you can minimize risk.

Yes, Tractor Zoom Pro enables you to pull data from a specific territory and then expand beyond that region to explore more values, including nationwide. Doing so allows you to see and understand a more holistic view of the market and how your region may be similar or different. Tractor Zoom Pro is also the fastest-growing equipment database with sale data updated daily and the depth and breadth of specialty equipment data continues to grow over time. In addition, the platform allows you to build your own database of specialty equipment based on the machinery your customers work with.

Yes, Tractor Zoom Pro reporting features can be used to develop customer-centric reports that provide full transparency into the data and traceability with your customer.

Tractor Zoom Pro is currently working on a mobile application that will complement its existing Equipment List product. Several Farm Credit organizations have been a part of the beta program for this app, which is scheduled to formally launch in early 2024. The Tractor Zoom Pro App for Equipment Lists will help expedite the field inspection process by streamlining the existing paper and pen process, replacing it with a digital workflow, and inherently increasing accuracy by eliminating some of the manual tasks of data entry. If you’d like to learn more, reach out to your Customer Success Representative.

We know how crucial it is to have reliable data so you can produce accurate, timely equipment valuations. We update the Tractor Zoom Pro database every 24 hours to ensure you have the most up-to-date information to make critical business decisions. Our database is backed by over $39B of equipment sales collected from 65% (and growing) of used equipment suppliers in the U.S. and is manually checked by our Quality Assurance team, as well as vetted through our outlier detection process.

Auction result data is an indicator of how the market is performing, which can be particularly beneficial for chattel evaluations. While retail sales are typically higher than auction, it can provide insights on where the market is going. Both perspectives provide a holistic view of market conditions and where the equipment you’re evaluating may fall on the spectrum.

Yes. We are committed to understanding your workflow and identifying opportunities to make Tractor Zoom Pro work best for you. Our Customer Success and Engineering teams will partner with you and your technology team to discover use cases where Tractor Zoom Pro could be integrated into your systems and determine how it may benefit other Farm Credit associations as well.

At Tractor Zoom, we are dedicated to putting customers first and empowering their business decisions with equipment insights that are honest, accessible, and actionable. The solutions we’ve built are founded upon a philosophy of listening carefully and understanding fully the opportunities we have to help our customers succeed.

Our Customer Success team is essential in this process and their support continues beyond initial discovery and onboarding. They are steadfast in helping customers define success, build plans to achieve their goals, and provide ongoing support to maximize the adoption and value of Tractor Zoom Pro.