News You Can Use for the Week of 05/19/2025

Welcome to Tractor Zoom's News You Can Use -- your quick-hit roundup of timely, relevant news from across the ag equipment industry. From market shifts to buyer behavior and inventory strategy, we’ve gathered the insights you need to stay informed and ahead of the curve.

The USDA’s latest projections show continued pressure on U.S. grain exports. Corn exports are expected to decline 4% in 2024-25, while soybean exports remain flat and wheat could hit a low not seen since 1971. Increased competition from Brazil and Argentina, along with shifting demand from China, are key factors. For producers and dealers alike, this could mean tighter margins and more prudent spending.

John Deere’s recently announced $20 billion investment in U.S. operations over the next decade is expected to modernize facilities, advance manufacturing technology, and boost domestic production. While the move may be influenced by global trade pressures and tariffs, it could have several implications for the equipment market. Increased U.S.-based manufacturing and remanufacturing may help reduce lead times, stabilize pricing, increase parts availability and potentially ease cost pressures in the long term especially if supply chains become more localized.

The ag equipment market continues to face significant headwinds tariffs, softening commodity prices, and rising input costs have all added pressure heading into the second half of 2025. While it may be tempting for dealers to wait out the uncertainty, inaction comes with real risks: aging inventory, colder leads, and shrinking margins. The most resilient dealerships are those who double down on what they can control, streamlining sales processes, nurturing leads consistently, and prioritizing high-value accounts.

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